Case Studies

We make our mark on the appearance of the brands entrusted to us. A mission that defines the way we think and act. From analysis and conceptualisation to creation and on to realisation. Let our case studies from the fields of Packaging Design, Corporate Design and Retail Design convince you.

23 years of brand experience

Companies have been entrusting us with their brands and products since 1992. The spectrum of work performed ranges across various disciplines and industries, from projects on a national to a global scale, from exclusively strategic to purely creative mandates, from A as in automotive to Z as in zooming sales.

  • AIDA Cruises - German Branch of Costa Crociere S.p.A.

    Strategic Consulting and Shop Design for the AIDA fleet.

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  • Robert Bosch GmbH

    Corporate Design modernisation for the business unit Bosch Classic.

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  • Küche & Co.

    Corporate Design for the biggest franchise system for fitted kitchens from specialised retailers.

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  • Flightright

    New corporate and Web presentation scenario for the market’s leading consumer portal for air passenger rights.

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  • Hamburger Sparkasse AG

    Bank branch design in the digital age.

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  • Haribo

    Relaunch des POS Auftritts und Entwicklung eines Konzepts für Haribo Stores

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  • Gruner + Jahr

    Relaunch of overall presentation scenario for the Schöner Wohnen licensed brand.

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  • Plan.One

    Brand Strategy and Name Consulting for a startup in the architecture and construction sectors.

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  • OMV Aktiengesellschaft

    Relaunch of the viva brand and redesigning of business unit for gastronomy.

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  • SKF Blohm+Voss Industries GmbH

    Strategic Brand Consulting and relaunch of the Simplex B2B brand.

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  • Werner & Mertz GmbH

    For more than 15 years we accompanied Emsal step by step to market leadership and constantly developed the packaging design.

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  • Höflich Schokolade

    A new packaging design and PoS appearance for a Berlin start-up.

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  • Deloitte GmbH Wirtschaftsprüfungsgesellschaft

    Concept and implementation of an “Idea Laboratory”.

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  • Saint-Gobain Autover Deutschland GmbH

    Strategic Brand Consulting.

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  • Griesson - de Beukelaer GmbH & Co. KG

    Brand and packaging relaunch and new product development.

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  • Volkswagen Zubehör GmbH

    Conceptualisation and design of Style Guide for worldwide Volkswagen Merchandising and Licensing Management.

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  • Nestlé Deutschland AG

    Brand and design relaunch along with the development and enactment of a visual guiding idea for the entire range encompassing around 350 products.

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  • ŠKODA AUTO a.s.

    Repositioning of the Škoda brand and development of a media-transcending corporate design.

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  • Sennheiser Electronic GmbH & Co. KG

    Corporate redesign in favour of more ‘premiumness’ and transferral of the brand presentation scenario into the digital world.

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  • Gebr. Heinemann SE & Co. KG

    Development of a new brand for the worldwide travel retail market.

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  • HiPP GmbH & Co. Vertrieb KG

    Brand maintenance & upkeep, product range development and packaging design for over 15 years. A genuine partnership.

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  • Tchibo GmbH

    New brand development and packaging design for Tchibo Black & White.

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  • Deutsche SiSi-Werke Betriebs GmbH

    International brand and packaging relaunch. Expansion of the portfolio by adding new products and segments for one of our favourite iconic brands.

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  • Coca Cola GmbH

    Design relaunch towards more naturalness.

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  • McFit GmbH

    Rebranding for the No. 1 Fitness chain in Europe.

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  • Media-Saturn-Holding GmbH

    New inner-city format for young and urban target group.

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  • Soremartec Italia / Gruppo Ferrero

    International brand and packaging relaunch for the No. 1 on the filled chocolates market.

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  • SCA Hygiene Product GmbH

    Portfolio management, development of seasonal packaging editions and the launching of innovative product concepts.

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  • Deutsche Tamoil GmbH

    New positioning and filling-station design as prerequisite for expansion and growth.

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  • mobilcom-debitel GmbH

    Corporate Design and Retail Concept for one of Germany’s major mobile communications providers.

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  • Griesson - de Beukelaer GmbH & Co. KG

    Brand and packaging relaunch and new product development.

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  • Louis Widmer SA

    Brand and product range relaunch for a Swiss cosmetics brand with ethics, high standards and a family tradition.

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  • tesa SE

    Packaging design and extension of the product range by new products and segments.

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  • Robert Bosch GmbH

    Global Interior concept for partner car repair shops.

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  • FUCHS Gewürze GmbH

    Experiencing with all the senses. Development and enactment of a spice shop.

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  • Deutsche Bahn AG

    Development and implementation of a new look & feel for DB Travel Centers.

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  • Ferrero MSC GmbH & Co.KG

    Relaunch of the POS presentation and development of new jar sizes, seasonal packaging concepts and limited editions.

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  • Carl Kühne KG

    One of several projects for Kühne: new product development, including naming, shape development and packaging design for high-quality salad dressings.

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  • Johnson & Johnson GmbH

    Brand and packaging relaunch.

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  • Jet Deutschland GmbH

    Upgrading of brand and filling-station design.

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  • Tchibo GmbH

    Upgrading of branch shop design and POS communication.

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  • GlaxoSmithkline Consumer Healthcare GmbH

    10 years of successful brand maintenance and product range development.

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  • Nestlé Wagner GmbH

    New product development, naming and packaging design.

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  • LG Electronics Deutschland GmbH

    Concept and implementation of a temporary POS area.

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  • Autobahn Tank & Rast Gruppe GmbH & Co. KG

    Modern Service and Brand concept for Germany’s Autobahn motorway service areas.

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  • Arla Foods Deutschland GmbH

    Brand and packaging design relaunches and new product development for more than 15 years.

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  • Heraeus Kulzer GmbH

    Corporate packaging and portfolio management for one of the leading B2B brands in the global dental sector.

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  • Godefroy H. von Mumm & Co. Sektkellereien GmbH

    Brand and packaging design relaunch.

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  • Danone Waters Deutschland GmbH

    For more than 10 years we have accompanied the brand on the way to market leadership in all segments.

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  • HYPO GROUP ALPE ADRIA AG

    Corporate Identity and Corporate Design for the former banking group.

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  • Freenet AG

    Corporate Identity and Corporate Design for the biggest network-independent telecommunications provider in Germany.

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  • Cocio Chokoladenmaelk A/S

    Packaging design relaunch and new product development.

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  • Chocolat Frey AG

    Brand and packaging design relaunch.

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  • Alpina Farben GmbH

    Holistic presentation scenario for the range of paint-colour mixing formulas.

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  • Schüco International KG

    Verbal and visual trade-fair communication for Intersolar 2012 and 2013.

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  • Umdasch AG

    Trade-show concept and implementation for Euroshop 2012.

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  • HanseMerkur Versicherungsgruppe

    New logo and Corporate Design for a medium-sized insurance group.

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  • KTG Agrar AG

    New brand development and packaging design, including the trade-fair presentation at the Anuga.

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  • Galderma Laboratorium GmbH

    The brand and packaging relaunch.

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  • Toshiba Electronics Europe GmbH

    International packaging relaunch for storage media.

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  • Lieken Brot- und Backwaren GmbH

    Name Development and POS Design for a new bake-off concept in the retail food sector.

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  • AFW Wirtschaftsakademie

    Corporate Identity and Corporate Design for one of Germany’s best-known schools for managers and distance learning universities.

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  • Grand C GmbH

    New brand development and packaging design.

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  • Georg Neumann GmbH

    Concept and implementation of a new trade fair & exhibition presentation scenario.

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  • Josef Manner & Comp. AG

    Packaging design for a new product segment.

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  • SCA Hygiene Product GmbH

    Brand and packaging design relaunch.

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  • Parador GmbH

    High-quality brand and range presentation scenario for specialist retailers and DIY.

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  • Media-Saturn-Holding GmbH

    Branch store design in the age of eCommerce.

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  • Tchibo GmbH

    Modular POS system for the sales distribution heart of the brand.

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  • Fressnapf Holding SE

    New shopping concept in XXL format.

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  • PTS Petereit Services GmbH & Co. KG

    New presentation scenario and Web design for leading telemarketing company.

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  • A.T.U Handels GmbH & Co. KG

    Corporate Architecture study for a one-of-a-kind auto repair shop and shopping experience.

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  • RWE Effizienz GmbH

    Innovative Branding and Design study for a comprehensive eMobility recharging infrastructure.

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