Zeissig Logo 3D


Fit for the future

Founded in 1960, the family business ZEISSIG from Springe in Lower Saxony has developed from a specialist for furniture and interior design through trade fair construction to a partner for sophisticated company and product presentations. After years of steady growth, it was time to strategically realign the company and modernise its image.

Zeissig Logo

Zeissig Corporate Design System
Zeissig Plakate

Transporter mit Zeissig Branding

Zeissig Claim "Wir bauen ihre Marke."

Project details

Task & solution

At the heart of the brand strategy that we have developed is the combination of Zeissig’s family tradition and values with the high-quality planning and implementation expertise as well as the extensive service portfolio. “We build your brand” sums up the company’s central promise and sharpens the company profile as a service provider for high-quality brand presentations.

The new corporate identity is consistently derived from this strategy. The result is a distinctive brand and a modern corporate design system. In meaningful project documentation and sales materials, the diverse services and competences are clearly structured, described and attractively visualized.

In future communication, the digital brand identity will play a decisive role. The basis for this is an online marketing strategy and a detailed definition of the marketing target groups.

In order to significantly increase the visibility and interaction of the company, we have coordinated a multitude of digital communication channels, measures and instruments. The focus here is on the new website, which offers a greatly improved user experience. In order to maintain and expand previous search engine positions, we conducted an extensive SEO analysis, created a relocation plan and took this into account in the relaunch.

The new strategy and integrated appearance were developed and implemented within half a year.

Range of services

  • customer journey analysis
  • brand strategy
  • branding and design strategy
  • online marketing strategy
  • Guiding principle
  • brand claim
  • logo
  • corporate design
  • corporate communication
  • website design & programming
  • CD guidelines

Would you like to get to know us? Let us get in touch with you. We look forward to your message.