Tribodyn
Transforming agriculture
The start-up Tribodyn with its innovative Lithovit leaf fertilizer for plants will continue its own success story. With a new brand strategy and the creation of an attractive brand experience, we have supported the family business from Northeim on its way into the future.
Project details
Task & solution
After intensive market and competition evaluation, the new brand positioning for the umbrella brand Tribodyn was developed in a series of workshops. Transparent, agile and inventive – these are the characteristics of the brand. With the motto “Transforming agribusiness”, the company clearly defines and differentiates itself as a challenger to the established chemical giants in the market.
Tribodyn has been able to grow successfully in the agricultural B2B sector sustainably and with direct sales to more than 100 countries. The effectiveness of the Lithovit leaf fertilizer and the partnership-based proximity have inspired partners and customers worldwide. Tribodyn will continue to expand. In addition to the “Lithovit” product line, new line brands “Lithoseed” and “Lithosafe” will be introduced in the future for seed treatment and crop protection.
We have radically revised the brand’s appearance and adapted it to the new strategy. With a reduced iconographic aesthetic, Tribodyn now also differentiates itself visually in the competitive environment. Iconic, creatively linked trademarks, vibrant colors, an emotional visual language and a contemporary, open design system create the parameters for an unmistakable brand experience. We also developed the verbal identity of the entire product portfolio.
Die einzelnen Touchpoints im Online und Offline Markenerlebnis werden sukzessive adaptiert. Neben der Geschäftsausstattung sind der Webauftritt, die Gebäudekennzeichnung für das Hauptquartier und die Corporate Literature bereits von uns neugestaltet worden. Ein integriertes Verpackungskonzept wird derzeit erarbeitet – im Zuge einer stärkeren Fokussierung auf den Consumer Bereich wird dieses Thema für Tribodyn zusehends zum Erfolgsfaktor. Wir freuen uns auf die weitere Zusammenarbeit.
Range of services
- brand strategy
- brand architecture
- vision & mission
- leitmotif
- branding & design strategy
- brand name & claim
- nomenclature
- brand logo
- corporate design system
- design guidelines
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