Petereit has been an established, successfully growing telemarketing company from Hamburg for 20 years. Founded in 1999 by Christopher Petereit, the brand stands for highquality telemarketing in print, fundraising and sales. Petereit works longterm and with a high idealistic identification for his selected clients.
We have developed a brand strategy, sharpened the profile of the Petereit brand and revised its visual appearance.
Mitarbeiter sind die besten Markenbotschafter. Glaubwürdig. Authentisch. Engagiert.
Task & solution
“We do telemarketing. Good telemarketing.” – this statement sums up the personality of Petereit. Petereit’s strategic orientation has been jointly developed in workshops. On the basis of the positioning, we revised and redesigned the brand image. The concise word/figurative mark visualizes thereby in subtle form the direct dialogue on the telephone. The motif of the speech bubble is reflected throughout the design system. The fresh, green colour of Petereit – an already existing equity of the brand – has been retained.
In the web presence, the focus was on an attractive, sympathetic presentation of the brand and a clear structure, which was implemented using a one-pager website. We took over the structure, text, design and programming for this site. In addition to the website, all other important points of contact between the brand and its stakeholders were also redesigned. Business equipment, communication, merchandising and office design were realized by us.
Range of services
- brand strategy
- branding & design strategy
- brand name & claim
- brand logo
- corporate design system
- website & programming
- design guidelines