How to appeal to the senses
The challenge
Ipuro is the European market leader in the field of decorative room fragrances. On the occasion of the brand’s 15th anniversary, we subjected its appearance to a holistic relaunch. The goal was to transform the brand presence into a modern, sensual design with a premium feel and to attract new, younger target groups.
Our solution
Ipuro stands for fragrance compositions that awaken emotions and touch the senses. With the aesthetics of the new design, the feel as well as the unpacking experience, we touch the senses in equal measure. X-ray images of the ingredients present the fragrances in a unique, purist (Ipuro) way. The folding boxes we developed present the flacons elegantly on a base after opening. We modernized the shape of the flacons and added a new opening mechanism that is easy and safe to handle.
Brand strategy | Visual brand identity | Packaging design | Shop-in-Shop design
„Syndicate has contributed with a lot of motivation, passion and commitment to ensure that we do not lose sight of the big picture and that we view and develop our brand holistically. Thanks to Syndicate, ipuro now stands out with a flair for the latest design standards, a clear positioning and a must-have character for consumers.”
Rosanna Rothenberger | Head of Marketing | Ipuro
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