Welcome to the future!
Hamburger Sparkasse AG (Haspa) is the largest savings bank in Germany with a balance sheet total of around 43.4 billion euros and around 5,000 employees. The implementation of the new “home” branch concept developed by us is already in full swing and will be completed as soon as the ongoing pandemic allows it.
Task & solution
From concept to prototype, we developed a retail system for Haspa with a focus on customer proximity, personal contact and locality. The modular system uniformly conveys Haspa’s corporate design and enables individual design options for each location. In this way, each branch adapts to the individual districts and conveys the feeling of home.
Branch visitors are impressed by the friendly design, the pleasant atmosphere and the bright rooms, which make them forget that they are in a bank. The employees are also enthusiastic. The concept meets the spirit of the times and at the same time creates a feel-good atmosphere.
In the near future, the entire Haspa network with currently around 130 branches will be redesigned. With the conversion of the branches into a neighbourhood meeting place and the expansion of digital services, Haspa is strengthening its strategic positioning as the most personal multichannel bank in the Hamburg metropolitan region.
Range of services
- brand strategy
- shop & retail design
- brand management
- creative services