Packaging design for online trade
GloryFeel, one of the leading brands for nutritional supplements, is sold exclusively via its own web store and via Amazon. With the help of a new brand identity, online sales were to be significantly increased.
The starting point for the new brand identity was a positioning developed together with the client. With its products, GloryFeel wants to support people in leading a healthy life full of joy.
Due to the special situation in e-commerce, we defined a mode together with a market research institute in which the target group’s willingness to buy was the decisive factor. In an agile, iterative process, a design was created that achieved a significantly higher willingness to buy compared to the competition and the previous design. At the same time, it directly pays off the new positioning in a way that is easy for consumers to understand.
Brand Positioning | Visual Brand Identity | Packaging Design
“Syndicate convinced us with a first-class brand understanding and an extremely exciting concept. The collaboration is personal and the joy of creating and moving things together is what connects us. A heartfelt thank you for the great collaboration and energetic support.”
Oliver Hanke | Managing Partner & Founder | GloryFeel
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