Packaging design for online trade

The challenge

GloryFeel, one of the leading brands for nutritional supplements, is sold exclusively via its own web store and via Amazon. With the help of a new brand identity, online sales were to be significantly increased.

Our solution

The starting point for the new brand identity was a positioning developed together with the client. With its products, GloryFeel wants to support people in leading a healthy life full of joy.

Due to the special situation in e-commerce, we defined a mode together with a market research institute in which the target group’s willingness to buy was the decisive factor. In an agile, iterative process, a design was created that achieved a significantly higher willingness to buy compared to the competition and the previous design. At the same time, it directly pays off the new positioning in a way that is easy for consumers to understand.

Brand Positioning | Visual Brand Identity | Packaging Design