Create attention through emotion

The challenge

Since 1969, EUKANUBA has been offering high-quality food for dogs and cats that takes into account all the animals’ “lifestages”. In the dog segment, the brand has a strong position, but for cat food it was little known until now. The aim of the Europe-wide relaunch was to significantly increase the presence in this segment and thus strengthen the competence of the EUKANUBA brand.

Our solution

When it comes to cats and dogs, emotions play a special role, because they are part of the family. By using striking, expressive imagery, we made sure that EUKANUBA stands out in the competitive environment. The cats are shown in close-up. The product information was bundled separately. This makes it easy for consumers to quickly understand the products. In addition to the packaging relaunch, we developed a comprehensive set of sales materials and a digital campaign under the “Made for perfect moments” concept.

Visual Brand Identity | Packaging Design | Sales & Marketing Material | Digital Campaign | Social Media & Motion Design