Your iconic canteen

For the Swiss gastronomy and hotel management group SV Group, we developed a novel B2B brand concept for employee restaurants.

Beconic increases the attractiveness as an employer. The contemporary modular gastronomy concept combines culinary trends with the demands of modern everyday working life. Beconic creates an attractive ambience for feeling good, working together and recharging, and provides space to make one’s own corporate identity visible and tangible.

Individualisierbare Architekturstile

Project details

Task & Solution

Attractive employee catering is the calling card of a modern company and ensures motivated and satisfied employees. However, medium-sized companies, especially those in less attractive locations, find it difficult to use their unique corporate culture and identity to attract new employees in the “war of talents”.

In a two-year development period, we created a brand and a gastronomy concept that combines contemporary cuisine with the demands of modern professional life and individual corporate identity.

Thanks to different zones and an attractive ambience, Beconic creates an inspiring environment for employees to eat together, recharge, but also to work together. Beconic meets the requirements for efficient management and use of space, because outside the lunch period, the free areas can be used in a variety of ways and scaled by combining the dining, working and meeting zones. Likewise, Beconic’s well thought-out Coutner concept offers a gastronomic solution that will meet the need for security, especially in the “post Corona era.”

From five trendy architectural styles and different lounge areas (Restaurant Meet&Eat, Café Relax, Counter, Lounge and Snack & Co-Work), the company chooses the concept that suits its brand and corporate culture. In addition, customizable elements for branding and communicating the corporate brand are available for selection.

In addition to developing the customisable architectural and furniture concept, we are responsible for the brand strategy, brand name, corporate designs and communication and visualisation of the new brand. We wish the entire SV Group team every success with the launch of Beconic.

Range of services

  • Brand Strategy
  • Naming & Claim Development
  • Corporate Design
  • Interior Design & Architecture
  • Virtual Reality
  • Styleguide

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