Heiko Hinrichs studied industrial design at the Art Center College of Design in La Tour-de-Peilz after his training as a shipbuilder’s draughtsman in Hamburg. He then worked as a free-lance designer, lighting designer and interior designer. In 2001 he joined Syndicate Design AG as a partner. His current responsibilities as chairman of the board include the Shop & Retail Design and Brand Spaces.
Who has influenced you the most in your career?
Raymond Loewy. One of the most fascinating and talented designers of the 20th century in the USA. He was always ahead of his time, a pioneer, a visionary, a seducer. His work has spanned industries and sectors and has given the discipline of design the significance it still has today. The title of his autobiography “Never leave well enough alone”, published in 1951, sums it up.
Which 3 things would you take with you to the moon?
“A camera, an electric mountain bike and a bottle of Biserno Antinori.”
Which projects are most important for you and why?
If I listen to my heart, it’s my children. Every day I experience their development in all its fac-ets and consequences with my three best projects. That makes me very proud and happy. This has nothing to do with my job, but for me they are my most important projects.
What is your favourite place?
My sailboat. It is a self-sufficient place where water and wind determine the course and the destination. Here I let go and recharge my batteries.
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