Daniel Graf studied media design and design in Hamburg. He began his career in 2000 as a designer at BB&G Design. He first joined Syndicate in 2005 and returned from Böhm Design in 2011 as Creative Director for Brand & Packaging Design and Corporate Design. He has been a partner of the agency since 2016 and CEO since 2019.
Where do you find your inspiration?
In faith. Believing that there is a perfect solution for every problem.
What makes Syndicate so special as a workplace for you?
Freedom. The freedom to contribute and develop my ideas and personality. To work in a functioning team in which everyone can rely on each other. The diversity and variety of the tasks we deal with.
What 3 things would you take with you to the moon?
„I just need the SpaceX return module.“
What tip do you have for prospective designers?
Question it until you really understand the reason behind the task. The solutions you come up with in the first ten minutes are the same for everyone else. Think Smart. Create Iconic.