Webinar: The customer journey begins within the mind

The popular live presentation “The Customer Journey begins in the head” with Robert Lettau and Jens Tarnowski now also in compact online webinar format!

“The way is the goal!”

It’s all about the meaning of every single touchpoint and how to design them so that they really pay off on the brand promise. It’s about the path from multi-channel to omni-channel, about how even the hot dog becomes an elementary brand experience when shopping in a Swedish furniture store.

For further information and registration

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