Brand experience at the POS – a cult brand celebrates!
Tic Tac is turning 50!
1969 was the year of great events: The moonlanding, the legendary Woodstock Festival – and the birth of Tic Tac.
This year the Ferrero brand celebrated its 50th birthday with a special promotion at Milan airport. For the campaign, we planned, designed and built a stand that allows travellers to interact with the brand and, true to the brand motto, provides fun during the trip. On the huge Tic Tac cake, 50 candles were stuck, which the visitors could blow out in the given time to win a shopper bag.