Tetra: Online Campaign for the 70th anniversary

70 years are a reason to celebrate. The unique anniversary of the iconic Tetra brand is accompanied by a global multimedia campaign. For this, we developed a high-reach online campaign with a focus on social networks such as YouTube, Instagram and Facebook, as well as Google Ads.

Tetra’s history began in 1951 as a manufacturer of ornamental fish food. Over the past 70 years, the brand has grown steadily and today offers a wide range of aquaristic products in over 120 countries. Since 2005, Tetra has been a brand of the US consumer goods group Spectrum Brands, the global market leader in pet supplies.

On the occasion of the brand’s 70th anniversary, we worked with the Tetra team to conceptualize and design an integrated online campaign. With the clear objective of communicating the anniversary in an eye-catching way, increasing traffic on the company’s own channels and achieving conversion, we focused on the social media channels with the highest reach, YouTube, Instagram and Facebook, as well as Google Ads.

Conceptually, the campaign will prominently showcase the different products throughout 2021 and thus constantly play out new content. The campaign look spans story ads, animated and static social media banners, website banners, etc. In each case, the focus is on selected products and the campaign key visual. The intelligent scaling of the diverse motifs and different formats guarantees the desired attention and the success of the campaign, regardless of the medium and hardware.