S-Quito free: Carefree into the summer meadow

S-Quito free stands for effective and affordable protection against insects. Due to new legal regulations and changes in the formulation, we have taken the opportunity to also modernize the design of the popular brand and strengthen its competence effect and product performance. Just in time for the beginning of summer, dm‘s own brand presents itself with a new design.

As part of the relaunch, we integrated the well-known subbrands “dm nature” and “Baby&Kids,” modernized the brand logo, and more clearly emphasized the key areas of application and product properties – especially the duration of action. A new illustration style underscores the brand’s independence and differentiation from the competition. The new design ensures recognition at the PoS and is the basis for expansion and growth of the brand.