For the first time in Germany – the Haribo Outlet Store
In Montabaur in Rhineland-Palatinate, Haribo is implementing our retail concept for the first time in Germany. In the Montabaur Style Outlet, customers are offered the entire national assortment, selected international products and merchandise on an area of 170 square metres.
The design concept picks up on the familiar elements of the Haribo Packaging design and brings the colourful diversity of the Haribo product worlds to life at the POS. The central brand elements logo, claim and the iconic golden bear adorn the store façade as well as the checkout area and thus form the framework of the store, which focuses on the diverse and colourful Haribo product world. In this way, an outlet store becomes a colourful world full of experiences and discoveries that conveys the familiar feeling of childlike joy. The retail concept has already been implemented at 30 international locations.