Milkana Pur – a fresh look for a new generation of melt cheese

For a balanced diet, you can do without a lot of things. Except for good taste.

Milkana Pur, the melt cheese innovation made from the best ingredients of the Alpine region, is produced without added phosphates and must be refrigerated due to its new recipe.

A creamy, fresh product that needs to be communicated clearly at the PoS. Visually close to the umbrella brand, but with its own unique characteristics.

We supported the marketing team with naming, (sub)branding, package design and final artwork.