“House of Beats”, the new hotel brand
Together with Deutsche Hospitality, we developed a new hotel brand in the upscale lifestyle segment. We are responsible for the brand strategy and the entire appearance. The first House of Beats hotels are already planned.
On its way to becoming one of the leading European hotel companies, Deutsche Hospitality is expanding its brand portfolio. House of Beats fills a gap in the market for all those who expect more from a hotel brand; a lifestyle hot spot for those interested in art and culture, for cosmopolitan and fashion-savvy travelers.
Music – Fashion – Arts
These are the three unifying and defining elements at House of Beats. These ingredients, coupled with Deutsche Hospitality’s more than 90 years of experience and passion for the hotel business, create a unique hotel experience. House of Beats is designed for a young and urban target group with a great need for locality, individuality and hotel stays with an experiential character.
“We set the stage. We do the unexpected. We are full of energy”
The brand promise developed is also the leitmotif for the overall experience of the young lifestyle brand. We collaborated to deliver the promise along the entire Guest Experience. Whether club concerts, fashion shows, DJ sets, exhibitions, poetry slams or the exciting, young F&B concept; at the House of Beats, travelers can expect many surprises and positive energy.
Brand Design follows strategy
In line with the positioning, we developed and implemented an eye-catching and self-confident branding and design strategy. The name says it all. The stylized musical note gives the logo the desired character and makes the “B” an unmistakable icon.
A trendy color concept, a playful yet classic typography, a flexible layout system and differently defined visual languages are the defining specifications for a consistent brand image. At the same time, they provide the desired freedom in analog and, above all, digital communication.
We look forward to building the brand step by step and supporting it as it continues to expand.