Headstart Studios: The new brand for digital further education

Syndicate Design accompanies the Management Buy-Out (MBO) of Managing Director Marc Johannsen, who takes over the German branch of Avado Learning Ltd. and goes his own ways in Germany, Austria and Switzerland with the new brand Headstart Studios. The focus of the business activities is the development of digital training programs for companies. In April 2020, the company will be launched with the brand developed by us.

With the takeover of all products and business activities in Germany, Austria and Switzerland from the English parent company Avado Learning Ltd., it became necessary for the new owner to develop a new brand. During a transition phase of up to one year, business in Germany was initially continued under the old name. Since April 2020, the change of name has been effective, and the company now operates under the new name Headstart Studios. The company headquarters remain in Hamburg.

Headstart Studios, the new brand for digital training programs

After a critical review of the newly developed vision, mission and purpose, we worked out the brand strategy and positioning for the company with the management. The target group are companies that would like to empower their employees with innovative tools, company-specific content and a unique mix of didactic methods to live their potential in the digital age and successfully shape the digital change.

Making. Learning. Digital.

Under this claim, the company is shaking up the booming e-learning market and giving company-specific developments of closely accompanied Learning Journeys more space in the area of further education.

The brand identity developed for Headstart Studios follows the strategy. The new logo is the defining element of the brand across all communication channels.

The pictogram playfully integrates the diversity of the company and emphasizes the easy accessibility to learning through its reduced presentation. The strong colours not only reflect the digital orientation of the brand, but are as diverse as the range of Headstart Studios itself.

The brand’s tailor-made range of products is also reflected in the logo. The logo can be interpreted in as many different ways as the needs of the courses on offer. For us, the symbolization of the Headstart Studios brand statement was the main focus when developing the logo: “We enable people in the digital world to develop their maximum potential”. This results in the abstract representation of a person in combination with a stylized exclamation mark. The geometrically constructed typography of the word mark also ensures a harmonious and above all modern logo composition.

In addition to the logo, the developed brand elements include a modern colour and typography system, an own iconography, a brand-specific visual language and a layout system that is binding for all media. In addition to a business stationery, a web presence was first developed and implemented according to our specifications for the launch of the new brand.