Hansano – The flavour of the north.
For the northern german dairy brand Hansano, we have once again within 17 years launched the complete product range in order to attract new, younger customers and to bind loyal, older target groups closer to the brand.
The brand-typical design focuses on enjoyment and regionality. For over 50 years, Hansano has been as much a part of northern Germany as fresh air and green pastures, providing “the flavour for the north”. Now the open, friendly watercolour style with its high-quality product photos is really whetting the appetite for Hansano milk enjoyment. A delicious story that is continued on the pages of the packaging with interesting facts about the brand, attitude and quality.
For the relaunch, we have taken over not only the design development but also the production consulting and support for the entire range.