Hamburger Energiewerke launches in new corporate design

Photo: Hamburger Energiewerke

One for all! The largest energy company in Hamburg launches in Syndicate’s new corporate design.

Under the brand Hamburger Energiewerke (HEnW), the two municipal energy companies Wärme Hamburg and Hamburg Energie officially merged on January 01, 2022.

Hamburg Energie and Wärme Hamburg have merged to form Hamburger Energiewerke. As Hamburg’s largest energy company, it offers generation, distribution, and sales along the entire value chain of efficient energy supply. From now on, customers will benefit from a coordinated range of green electricity and heating solutions from a single source. Hamburg Energie and Wärme Hamburg will remain as independent sales brands after the merger.

A lively, emotional appearance with high flexibility
In collaborative cooperation with the client, an independent brand identity was developed, which consistently continues and expands the concise design of Wärme Hamburg. Formative elements of the logo are the modified initials, visualized with the clear form of an energetic line, the processual and connecting energy of the company. Embedded in an eye-catching blue-red appearance and a lively illustration and visual language, the emotional benefit of future-oriented energy solutions for the region is made visible. Here, technical competence is combined with down-to-earth action.

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