Brand as symbol of unity

Normann News Magazine Cover

One brand – global brand relaunch Nordmann

Nordmann, Rassmann GmbH (NRC Group) will focus in future on a strong brand that unites the entire group of companies. We developed the international brand strategy for the long-established Hamburg-based company and designed its new corporate identity.

With the help of a new company and brand strategy, the NRC Group is to become even more visible and perceived in the future as a partner for suppliers and customers and as an attractive employer brand.

Together with the company management, we developed the brand strategy and positioning and formulated the brand vision and mission. In a subsequent iterative creative and design process, we developed the brand and the holistic corporate image and, as a lead agency, accompanied the implementation for trade fair, website and PR communication.

On the occasion of an internal launch event in February 2019, we presented the new brand strategy and the new corporate identity to executives and the entire workforce.

Nordmann Web and Mobile Interface Design on iPhone and iMac

The result

The result is a new corporate identity that, building on the values that already make the NRC Group strong, gives the company more visibility and presence. In future, all companies and locations of the Group will operate as a single unit under the common NORDMANN brand umbrella. The new brand strategy will be consistently expressed in a uniform and distinctive corporate design and a centrally organized communication support system.

The new slogan “Knowledge in Action” summarizes in external communication what the company stands for:  Specialized knowledge and experience as well as consultation and employment for customers and suppliers. In contrast, internal communication focuses on the family and unifying values of the company (“One Family”).

The central element of the design system developed is the modern interpretation of the “Nordmann diamond”, which is used as a pictogram for the new logo and as a key visual or supergraph in the design. Blue and white as striking brand colours, a selection of coordinated (secondary) colours and a modern layout system characterise the new Look & Feel. In order to meet the requirements of classical and digital communication, we have defined a modern visual language and a timeless corporate typeface (Canaro).

Furthermore, we have defined the strategic basics and contents for the corporate communication within the scope of a Tone of Voice Definition. In addition to concentrating on differentiating messages, emotional content will play an equally important role in the future. The uniform website (www.nordman.global) meets this requirement just as impressively as the corporate film, the significantly revised customer magazine (Nordmann News), as well as the presentation templates and the communication and literature concept.

In the trade fair concept we developed, the company confidently puts the new branding in the foreground. Important suppliers are integrated into the stand and a pleasant atmosphere enables personal discussions and presentations.

In order to facilitate brand management, we have documented the entire brand presence in binding guidelines. Digital templates are available for everyday work.

Client Feedback

“We had imagined the project result in the same way: A great internal identification, a great corporate design and professional support at all times. Your creativity and commitment convinced us. Many thanks to the entire Syndicate team, it was fun!”

Carsten Güntner
Managing Director
Nordmann, Rassmann GmbH

More about this project

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