Between design and production: Quality assurance final artwork
Often overlooked or in the shadow of classic designers, the final artwork represents the indispensable interface between design and production. A final artwork includes modern design meOften overlooked or overshadowed by classic designers, the final artwork is the indispensable interface between design and production. A final artwork comprises modern design measures that affect the drafting of a layout, representing the third step after scribble and draft.
- Final artwork
Scribble and draft convey the idea and feel of a design, but it is the final artwork that ensures that the design can be realized as faithfully as possible in a wide variety of production methods.
IIn short, the final artwork is an important tool for ensuring a uniform presentation of the corporate design across all touchpoints and large product ranges.
“In a way, we are the digital clean-up crew of the design.” – Marc Lehmann, Syndicate Design AG / Final artwork and production
Probably the most important task of final artwork is error correction, because not every aesthetically pleasing design is actually feasible for every touchpoint. A good final artwork artist has a broad knowledge in all design areas as well as knowledge of common printing processes and materials. He checks the design with regard to feasibility, improves blemishes and also takes external factors such as legal requirements into account.
“Ideally we are involved in the design process right from the start and define the framework conditions, within which the designers then enjoy creative freedom.”
Design phases are often considered separately, even though they work most effectively fluidly. According to our motto “Think smart. Create iconic”, we maintain efficient communication channels and thus avoid unnecessary production costs or misprints. Design and final artwork go hand in hand to achieve the best realisable result in close cooperation with the project managers.
“After a few years in classical design I have grown into the final artwork. It gives me more pleasure to deal with something almost finished, instead of dozens of variations of a design.”
The perfect final artwork combines a wealth of skills and talents: Creativity, a basic knowledge of all The perfect final artist combines a wealth of skills and talents. Creativity, a basic competence in all programmes of the Creative Suite and accuracy are the basic requirements. But teamwork, patience and communication skills are also required. Problem-solving skills and attention to detail complete the perfect final artist – a true all-rounder.