The world changes design – Daniel Graf at FachPack

At Fachpack, the European trade fair for packaging, processes and technology in Nuremberg, Daniel Graf, CEO of Syndicate Design, talks about premium packaging design of the future and presents his forecast of how our world view will change our value system and what this development means for designers.

How we see premium in the future

“In the wake of current developments in sustainability, companies and designers need to rethink. The move towards green packaging in all areas will change our perception of what premium is. In ten years, we will see Premium with different eyes and shake our heads about what we perceive as Premium today.”
– Daniel Graf