Daniel Graf talks to W&V about packaging and sustainability
“We look at packaging with different eyes. We evaluate products based on new parameters. We question the use of materials, recyclability and CO2 emissions during production. We no longer see packaging only as a presentation frame for the product, but also as waste. We no longer ask ourselves: “Does it look good?”, we ask ourselves: “Is it good?”
As designers, we sit at the same table with industry decision-makers and can influence future packaging concepts. We take the perspective of the brand and consumers and are independent of the interests of manufacturers and suppliers. If we have good arguments and convincing ideas, we can and must take responsibility in this process”.
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