“Only strong brands will survive.”

Daniel Graf in an interview with MEEDIA

“The expectation towards brands and what brands stand for has developed enormously. Today, brands have to deliver on a promise that goes beyond pure product benefits. This makes it all the more important to develop long-term brand strategies that focus on the benefits of a brand for me as a person but also for society. The age of weak brands is at an end and I predict that only the strong, profiled and innovative brands will survive”.

In an interview with MEEDIA, our CEO Daniel Graf talks about the challenges of modern brand management, digitalization and the importance of strategy in branding.

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