Food start-up with ambitious goals
100% natural, tasty and healthy – these are the new hearty oat dishes “Break Oat” from The Oat Factory. We developed the positioning, the design strategy, the packaging design and more for the market launch.
Break Oat – wholemeal!
Break Oat is a healthy and tasty snack that convinces with its ease of preparation and variety. With high-quality ingredients and the renunciation of flavours and additives, the brand wants to address responsibly and consciously living target groups.
Based on the positioning, we have created an eye-catching design that reflects the naturalness and quality of the ingredients. In addition, illustrated characters give the brand personality, recognition value and differentiation.
In addition, we designed a website, business cards and Edgar Cards for the product launch.
We wish The Oat Factory a successful start and many loyal customers!