Entry into a new category – HiPP Babysanft Diapers
With the launch of Babysanft diapers, Hipp opens up a new product group and and make a further contribution to ensuring that customers in the HiPP world feel completely cared for.
The first diaper that is particularly kind to the skin and keeps dry reliably.
The new diapers are specially adapted to the needs of the most sensitive skin. Thanks to the soft fleece material and the absence of lotion, fragrances and dyes, the diapers are particularly skin-friendly. They keep the skin reliably dry for a long time – even at night. The diapers consist to a large extent of renewable resources and are manufactured in Germany to 100% from renewable energies. The Blue Angel was awarded to the baby soft nappies for their sustainable and environmentally friendly production.
We have been supporting to HiPP for over 20 years and developed the packaging design for the launch of the diapers. By integrating brand-typical elements from the Hipp care range, we create a clear recognition value on the packaging. In addition, we have developed age-appropriate animal illustrations that support the communication of the different diaper sizes on the packaging and on the diapers themselves.
The Babysanft diapers expand the product range of the Hipp-Care series and make a further contribution to ensuring that customers in the Hipp world feel completely cared for.