A brand for founders – Beyourpilot
As collaboration from four Hamburg knowledge organizations (DESY, TUHH, University of Hamburg, HAW) beyourpilot bundles resources, tools and services in order to offer knowledge-based Start-ups a digital service platform and to establish Hamburg as an attractive business location.
Showing ways. Set the course. Take off.
The brand name beyourpilot stands for the fact that founders make their ideas fly. Under the motto “Showing ways. Setting the course. We developed the brand strategy, identity and a modern brand experience that sets itself apart from the competition, both online and offline, along the entire customer journey.
The central brand idea “fast forward” is taken up by the double arrow as a trademark. This is prominently integrated into the agile layout system as a trend-setting component, thus giving the brand a distinctive recognition value.
The new platform was ceremoniously launched on 11.04.19 and is now available to Hamburg founders as a supporting network and interface to experts and knowledge organizations.