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Arla Buko: The new Dip range

For our client Arla Buko we developed branding and design for the new “Frische Dip” in three flavors: Meadow Herbs, Grilled Peppers and Cherry Tomato Chili.

Until now, Arla Buko, as one of the market leaders, successfully stood for creamy fresh cheese in all kinds of flavors. From March 2021, the three new Fresh Dips will complement the range and pay tribute to the trends of “snackability” and uncomplicated meals.

The dips present themselves in a young, self-confident design and communicate the most important product characteristics unmistakably: creaminess, freshness and extra-large vegetable and herb pieces.

The powerful branding underlines the versatility of the enjoyment possibilities and fires the culinary imagination: whether for dipping, snacking or refining – the tasty all-rounder is convincing in all categories. An interdisciplinary marketing concept was implemented for the product launch, in which we worked together with five other agencies. Eye-catching POS measures and influencer cooperations accompany the launch as part of the “You are what you dip” campaign. Further information can be found in this press release.

“The Syndicate team worked conceptually and creatively to the point. At the same time always reliable and uncomplicated. Another exemplary launch project that was a lot of fun to work on together!”

Svenja Haas, Brand Manager Arla Buko®

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