Digital Branding
Shaping, connecting and effectively using the digital world
Modern digital brand management faces special challenges. The brand has to be visible, convincing and binding to the user, because the next attention-grabber is only a click away.
Whether B2B or B2C brand, we offer strategic consulting, conception and creation for the digital brand presence, including the implementation of the entire digital customer journey. We develop a strategy for all digital touchpoints and ensure that the brand is discovered, understood and desired.
Are you looking for an agency for Digital Branding? Get to know us!
Make an appointment, call us at 040 414753-0, or send us an e-mail.
Of course, we also offer all workshops and co-working formats via various digital channels.
Think Smart. Create Iconic.
Think Smart. Only those who understand markets and people in depth can give the right answers. Even to never-asked questions. We carefully analyse and derive a strategy from this which leads to a holistic guiding idea for the brand. That is the foundation stone.
Create Iconic. The world is intrusive, our attention a rare commodity. To ensure that the brand takes root and grows in people’s minds and hearts, we transform the guiding idea into an iconic design that shines for a long time – and not just smolders.
Selected references
Zeissig GmbH & Co. KG
Reorientation and integrated corporate design for a shop and trade fair construction specialist.
- corporate identity
- corporate design
- user experience
- website design
- interface & screen design (UI)
- prototyping
- programming
- digital styleguide
UBS Switzerland
The digital branch. To meet changing client needs, UBS is committed to expanding its digital offerings while maintaining its regional presence.
- branch strategy
- leitmotif
- branch design
- lighting design
- branch communication
- augmented reality
- screen design
- design & value engineering
- sampling
- system manual
Vectura Logistics GmbH
Brand development and corporate design for the corporate website and web app of Forward.
- corporate design
- user experience
- website design
Tribodyn AG
Under the motto “Transforming Agribusiness” we have developed an umbrella brand strategy and a corporate design system for the Tribodyn start-up.
- corporate identity
- corporate design
- user experience
- website design
- interface & screen design (UI)
- film & animation
- prototyping
- programming
- digital styleguide
Gruner + Jahr GmbH
We redesigned the brand identity for the lifestyle brand “Schöner Wohnen” and supported the brand in entering the furniture market.
- corporate design
- digital branding
- interface & screen design
- key visuals
Nordmann, Rassmann GmbH
Development of the brand strategy and design of the new corporate identity for the internationally active chemical distributor.
- corporate identity
- corporate design
- digital branding
- film & animation
Hamburg Innovation
Under the guiding principle “Show ways. Set the course. Take off.” we developed the brand strategy and a digital brand experience for the new service platform Beyourpilot.
- corporate identity
- corporate design
- user experience
- website design
- interface & screen design (UI)
- prototyping
- programming
- digital styleguide
PTS Petereit Services GmbH & Co. KG
Development of the brand strategy and 360° redesign for a successfully growing telemarketing company.
- corporate identity
- corporate design
- naming
- user experience
- website design
- interface & screen design (UI)
- prototyping
- programming
Sennheiser electronic GmbH & Co. KG
Relaunch of the entire brand presence including app and development of CI-Net.
- corporate identity
- corporate design
- digital branding
- interface & screen design
- digital configuration tool
Flightright GmbH
New corporate and web presence for the market-leading consumer portal for passenger rights.
- corporate design
- digital branding
- interface & screen design
- key visuals
Škoda Auto a.s.
Revision of the positioning as well as development and implementation of an integrated brand and design system.
- corporate identity
- corporate design
- digital branding
- interface & screen design
- digital configuration tool
AFW Wirtschaftsakademie
Corporate identity and corporate design for one of the most renowned management schools and distance universities in Germany.
- corporate identity
- corporate design
- digital branding
- interface & screen design
- film & animation
- digital styleguide
PTS Petereit Services GmbH & Co. KG
Strategy, naming and digital brand experience for Dock15, an online marketing agency working exclusively for Google in German-speaking countries.
- corporate identity
- corporate design
- naming
- user experience
- website design
- interface & screen design (UI)
- prototyping
- programming
Firal
Development of the name, the new brand strategy and the overall brand design.
- corporate identity
- corporate design
- naming
- interface & screen design (UI)
- film & animation
- digital styleguide
Finventum GmbH
For the first digital asset management, we developed the brand strategy and positioning and realized the digital brand appearance.
- corporate identity
- user experience
- website design
- interface & screen design (UI)
- prototyping
- programming
- digital styleguide
Gebr. Heinemann SE & Co. KG
We have strategically developed and holistically implemented a new retail brand for the duty free shops of the globally active company Gebr. Heinemann.
- corporate identity
- corporate design
- digital branding
- interface & screen design
Our process consists of four stages
Analysis
Based on the analysis of previous offline and online activities, the digital customer journey and the evaluation of objective data on users and their behaviour, we identify weak points. Taking into account competitive activities and current marketing and industry trends, we derive starting points for optimization and strategic options.
Range of services
- brand & design
- competitors
- digital customer journey
- web and web usability (UX)
- data analytics
- trends
Strategy
Brand & positioning
Successful digital branding transports the brand core seamlessly into the digital world. A clear positioning is crucial to create an authentic brand image. We define strategic goals, vision and mission statements and formulate a strategic guiding idea as the basis of the digital brand experience. From this, we derive suitable measures, tactics, channels, instruments and technologies with which we create a holistic digital brand image.
User experience design (UX)
A positive user experience is the essential success factor for customer loyalty and branding. We analyse the behaviour of users and understand their expectations and needs. We develop user scenarios, identify weak points and derive strategic and creative recommendations for action. The focus is on function, simple and intuitive operation and enjoyment of use. In this way, we create the strategic and conceptual framework for a convincing user experience.
Online marketing strategy
For the development of a holistic multi-stage online marketing strategy, it is important to be clear about the different characteristics of the channels and instruments. We design the ideal customer journey, taking into account long-term strategic goals, and intermesh these across all phases and touchpoints. We focus particularly on the following areas: inbound & content marketing, pay per click (PPC), social media and SEO.
Range of services
- user experience
- SEO strategy
- SEA strategy
- social media strategy
- content strategy
Creation
Interface and screen design (UI)
The user interface and the design have a direct influence on how well or how simply a digital user interface can be used. The UI design combines aesthetics, good functionality and intuitive operation. We develop individual interfaces, which convince by usage quality and attractive design, whether corporate website, e-commerce shop, app, augmented reality or digital signage. We reproduce the design in functional layouts (mockups), which form the basis for prototyping, usability tests and programming.
Graphics & animation
Products, key visuals or brand spaces as still, moving image or CGI. We develop a design concept tailored to the brand and help to stage brand messages expressively, convincingly and interactively – this ensures an emotional and attention-grabbing brand experience at the point of sale.
Range of services
- web design
- interface & screen design (UI)
- graphic design
- key visuals
- clickable mockups (website & e-shops)
Realisation
Prototyping & programming
We deliver clickable prototypes for internal presentations or usability tests, program the corporate website in WordPress and train customers in CMS handling. For the implementation of our web designs in other CMS systems, we act as an interface between customers and programmers in order to supervise the programming process and ensure a concept-true implementation.
Search engine advertising (SEA)
The potential of pay per click advertising on Google is huge. Search visibility is critical for brand success, because for users, the Internet consists only of the content they are able to find. We analyse suitable keywords, sort them according to search intention, search frequency and competition intensity. We set up a Google AdWords account, structure the campaign and ad groups, create suitable ad texts, make adjustments to locations, devices and times of day, and continually optimise. In this way, we create visibility, attention and sales incentives for the target groups.
Consulting
Whether in strategy, conception or design, whenever external expertise or a fresh look from the outside is needed, we are available as consultants to support you in achieving short and medium term goals.
Further project support
As lead agency and interface to marketing and PR agencies we are available for the control and operative implementation of digital brand communication and marketing campaigns. In addition to a contact person, we provide appropriate guidelines to ensure a consistent and brand compliant image.
Range of services
- prototyping
- programming
- SEO
- SEA campaign
- social media strategy
- display campaign
- email marketing
- digital styleguide
Take the first step. Contact us for an initial consultation on Digital Branding.