icon-arrowicon-closeicon-fullscreenicon-hamburgericon-muteicon-pauseicon-playicon-searchicon-unmuteicon-instagram

Shop & retail design

Brand experiences at the PoS: linking the analogue with the digital world

Multisensual experiences with brands are becoming increasingly important in times of increasing digitalisation. The most tangible and direct way of interacting with the customer remains the point of sale, even if the digital world makes every product conveniently available from anywhere and at any time.

However, digital cannot replace the real world of experience. A contemporary shop and retail design concept as well as effective goods and product presentations should take this into account. In food retailing, in specialist shops, in DIY or in pharmacies. The PoS of the future, multisensual and digitally networked – that’s what we’re working on!

Of course, we also offer all workshops and co-working formats via various digital channels.

LED illuminated presentation modules in the Heinemann Travel Value Shop

Think Smart. Create Iconic.

Think Smart. Only those who understand markets and people in depth can give the right answers. Even to never-asked questions. We carefully analyse and derive a strategy from this, which leads to a holistic guiding idea for the brand. This is the cornerstone of our work.

Create Iconic. The world is intrusive, our attention a rare commodity. To ensure that the brand takes root and grows in people’s minds and hearts, we transform the guiding idea into an iconic design that shines for a long time – and not just smolders.


Selected references

UBS Switzerland

The digital branch. To meet changing client needs, UBS is committed to expanding its digital offerings while maintaining its regional presence.

  • branch strategy
  • leitmotif
  • branch design
  • lighting design
  • branch communication
  • augmented reality
  • screen design
  • design & value engineering
  • sampling
  • system manual
Skoda car dealership exterior view

Škoda Auto a.s.

“Simply Clever – clever engineering with a human touch” was for us the starting point for a worldwide integrated brand and corporate design relaunch including the redesign of the car dealerships.

  • corporate identity
  • corporate design
  • corporate architecture
  • showroom
  • PoS communication
  • design manual
  • planning manual
  • production consulting
  • approval
  • implementation strategy
Hapsa Branch of the Future Lounge

Hamburger Sparkasse AG

Concept and branch design in the digital age for the largest savings bank in Germany.

  • retail strategy
  • leitmotif
  • branding & design strategy
  • corporate architecture
  • branch office design
  • PoS communication
  • sampling
  • prototyping
  • evaluation
  • design manual
  • planning manual
Blue handbag in front of Heinemann logo

Gebr. Heinemann SE & Co. KG

We have strategically developed and holistically implemented a new retail brand for the duty free shops of the globally active company Gebr. Heinemann.

  • naming & branding
  • corporate identity
  • corporate design
  • corporate architecture
  • shop design
  • PoS communication
  • lighting design
  • design manual
  • planning manual
  • production consulting
  • approval
HEM gas station

Deutsche Tamoil GmbH

Repositioning, brand relaunch and petrol station design for the HEM brand with around 400 petrol stations in Germany alone.

  • corporate identity
  • corporate design
  • corporate architecture
  • shop design
  • lighting design
  • design & value engineering
  • sampling
  • prototyping
  • design manual
  • planning manual
  • production consulting
  • approval
Rossman checkout area

Dirk Rossmann GmbH

Holistic branding and retail design relaunch for one of the most successful drugstore chains in Europe.

  • retail strategy
  • leitmotif
  • branding & design strategy
  • shop design
  • PoS communication
  • lighting design
  • design & value engineering
  • sampling
  • prototyping
  • evaluation
  • planning manual
  • production consulting
  • approval
Deichmann store interior view

Deichmann SE

For Europe’s largest shoe retailer, we redeveloped the brand application in the stores, from the facade to the indoor signage system and product presentation.

  • branding & design strategy
  • PoS communication
  • design & value engineering
  • design manual
  • planning manual
AIDA Shop Tommy Hilfiger Section

AIDA Cruises – German Branch of Costa Crociere S.p.A.

Strategic consulting and design of the entire retail experience for all ships of the AIDA fleet.

  • retail strategy
  • branding & design strategy
  • shop design
  • PoS communication
  • lighting design
  • design & value engineering
  • sampling
  • construction management
  • planning manual
  • production consulting
  • approval
mobilcom debitel store exterior view

Mobilcom Debitel GmbH

Corporate design and branch design for one of the largest mobile phone providers in Germany.

  • corporate identity
  • corporate design
  • shop design
  • PoS communication
  • design & value engineering
  • sampling
  • design manual
  • planning manual
  • production consulting
  • approval
  • implementation strategy
TicTac Travels Display

Ferrero International SA

Development of the PoS appearance and communication for the appearance of the Tic Tac brand in the travel retail market.

  • leitmotif
  • PoS design
  • PoS communication
  • design & value engineering
  • sampling
  • prototyping
  • evaluation
  • supervision
Haribo Store candy racks

Haribo-Holding GmbH & Co. KG

Relaunch of the PoS appearance and development of a design for the European Haribo outlet stores.

  • leitmotif
  • shop design
  • PoS communication
  • lighting design
  • design & value engineering
  • sampling
  • prototyping
  • evaluation
  • design manual
Fuchs Shop shelves and presentation modules

Fuchs Gewürze GmbH

Development and implementation of a shop for the Fuchs brand, with 75% market share in the spice sector market leader in Germany by far.

  • leitmotif
  • shop design
  • PoS communication
  • lighting design
  • design & value engineering
  • sampling
  • evaluation
  • planning manual
  • supervision
OMV Viva Barista with coffee

OMV Aktiengesellschaft

Relaunch of the Viva brand and redesign of the catering area in the OMV petrol stations.

  • corporate design
  • leitmotif
  • shop design
  • PoS communication
  • design manual
Jet gas station

Jet Deutschland GmbH

Upgrading of the brand and petrol station design and shop of JET with about 1000 petrol stations throughout Europe.

  • corporate identity
  • corporate design
  • corporate architecture
  • shop design
  • lighting design
  • design & value engineering
  • sampling
  • prototyping
  • evaluation
  • design manual
  • planning manual
Bosch Car Service Station

Robert Bosch GmbH

Development of a design for the Bosch Car Service station network with 12,000 branches in over 150 countries.

  • leitmotif
  • branding & design strategy
  • shop design
  • PoS communication
  • sampling
  • evaluation
  • planning manual
Alpina wall paint shelf

Alpina Farben GmbH

Development of the brand strategy as well as a holistic appearance including PoS for the Alpina colour recipe assortment.

  • leitmotif
  • branding & design strategy
  • PoS design
  • PoS communication
  • sampling
  • prototyping
  • evaluation
  • design manual
Tchibo Store Design

Tchibo GmbH

Development of a new branch generation including PoS communication.

  • leitmotif
  • branding & design strategy
  • shop design
  • PoS communication
  • lighting design
  • sampling
  • prototyping
  • evaluation
  • planning manual
Deutsche Bahn Travel Centre exterior view

Deutsche Bahn AG

Development and implementation of a new look & feel for the DB travel centres. The implementation at Berlin main station was carried out by our subsidiary Double Q GmbH.

  • leitmotif
  • branding & design strategy
  • corporate architecture
  • lighting design
  • design & value engineering
  • sampling
  • prototyping
  • planning manual
  • production consulting
  • approval
Parador POS Design

Parador GmbH

Brand and product range presentation for the premium brand in the specialist trade and DIY.

  • leitmotif
  • branding & design strategy
  • PoS design
  • PoS communication
  • lighting design
  • design & value engineering
  • sampling
  • prototyping
  • evaluation
  • design manual
  • planning manual

Our process consists of four stages


Analysis

Understanding brands and needs, recognising interrelationships, pointing out options
The analysis forms a resilient basis for our development process. Leave your desk, go on a journey, observe, ask critical questions and gather insights. It is important for us to gain a deep and common understanding of the status of your brand, your competitors and their structures and processes. We change perspectives and approach the relevant topics of your task from different perspectives.

Our goal here is to disclose the delta of polarities between the corporate viewpoint versus customer needs. We reflect these polarities and insights with the set task and derive corresponding action scenarios from them. Thus the analysis becomes the resilient foundation of an operationalizable strategy for the appearance of your brand.

Range of services

  • brand & design
  • competitors
  • customer journey
  • target groups & insights
  • trends
  • branch network, locations & sales formats
  • instore communication & systems
  • category & assortment structure
  • shop fitting, systems, technologies

Strategy

Retail strategy
The staging of a brand is decisive for its success and can be measured immediately. Various factors are responsible for this, but the more clearly a brand positions itself, the simpler the message, the more likely it is to be understood and to hold its own in the market.

In our retail strategy phase, we orchestrate the messages, signals, products and services of your brand into an overall picture and position them. Differentiating, desirable, clear and relevant. We link your online and offline activities and find the right balance between the standardisation required from a brand perspective and the individualisation desired from a sales and customer perspective. “tailor made”.

Range of services

  • brand positioning
  • brand strategy
  • brand architecture
  • leitmotif
  • retail strategy
  • category & assortment
  • branding & design
  • communication & media
  • function & space
  • migration & implementation

Creation

For the retail trade – branch design
Stationary retail is in a constant process of change – driven by changing values and ever new customer needs. This is why the fusion of online and offline activities is essential. After all, it is about the “branch of the future”, about experiences, impulses, frequency and turnover increases, brand staging and storytelling.

We not only modernise existing brands and structures, but also develop new brand and sales formats and PoS systems. From design tonality to modular planning principles, from multimedia communication solutions and mediatecture to visual merchandising. A tailor-made customer journey for your brand!

We accelerate your expansion with trend-setting, efficient, modular and scalable retail systems. Tailored to the operational requirements of our customers, who can breathe and react regardless of surface geometry and size.

For the industry – PoS design
The point of sale in the various retail landscapes is the melting pot of the most diverse brands and products in a visual flak of offers, promotions and the most diverse statements. To survive here, solutions with a lighthouse character are needed, sophisticated in terms of message, handling, logistics and sales. Smart design solutions and the combination of modularity, online and offline activities are decisive in this fast business.

We modernise existing or create new presentation formats for your brand at the PoS. These stick out, stand out, create desires and lead to purchase decisions. It’s all about lighthouses, brand and product experiences, customer guidance and communication that pay off for your brand and trigger a brand fascination. From displays and shop-in-shop systems to your own flagship or pop-up store. We orchestrate the staging of all elements and building blocks of your brand holistically in retail.

For the gastronomy
The world of gastronomy is complex and very sensitive, influenced by various factors. From the culinary, spatial and atmospheric guest experience to the service and logistics requirements to the concentrated centre: the kitchen.

We translate your message into space and atmosphere and stage the special aspects of your idea and location through interior design, materials, surfaces, haptics, room tonality, acoustics and light. The basis for this is a well thought-out customer journey, so that a memorable guest experience is created that has a lasting effect.

Whether restaurant, lounge, bar, coffee shop, to go or your cafeteria – no matter whether individual operation, branch or franchise and system gastronomy, we orientate ourselves on your goals, the food concept and the needs of your customers.

Range of services

  • naming & branding
  • PoS
  • shop
  • flagshipstore
  • gastronomy
  • digital communication & branding
  • PoS & PoI communication & technology
  • mediatecture
  • lighting design

Implementation

Design engineering – “retail is detail“
At the end of a design development it is necessary to specify all design-relevant details, elements and modules as a preliminary stage for production and implementation. These specifications ensure the functionality and quality of the design concept in detail for implementation and form the basis for the subsequent tendering and implementation process.

The results of the design engineering phase are tenderable documents such as digital data records of all measured floor plans and views, renderings, manufacturer directories, sources of supply and order lists. In addition, these ensure the comparability of the different providers in the tender process and keep themselves and their own systems operationally independent in the future.

Rollout planning and management
For the implementation of your projects we use our wealth of experience and our wide-ranging contacts to industry. Our customers and projects benefit from the fact that we detect relevant innovations at an early stage. We develop mood and material boards from our material library and establish connections to manufacturers and suppliers.

In prototyping, we set the benchmarks for later series production. This is why we attach great importance to uncompromising functionality and quality when implementing the retail solutions we develop. Here you benefit from our many years of experience and our tried and tested network of different partners. We also develop practical tools and documentation, such as guidelines & operation manuals as well as online configurators and planning tools, for the roll-out and sustainable maintenance of the concept.

Range of services

  • design & value engineering
  • design & order planning
  • sampling, prototyping & evaluation
  • manufacturers & suppliers screening
  • tender
  • construction management & supervision
  • planning configurator
  • design & planning manual
  • production consulting & approval

Take the first step. Contact us for an initial consultation and take the time to talk to us.