Retail Design

Understanding brands and needs, recognising interrelationships, pointing out options
The analysis forms a resilient basis for our development process. Leave your desk, go on a journey, observe, ask critical questions and gather insights. It is important for us to gain a deep and common understanding of the status of your brand, your competitors and their structures and processes. We change perspectives and approach the relevant topics of your task from different perspectives.

Our goal here is to disclose the delta of polarities between the corporate viewpoint versus customer needs. We reflect these polarities and insights with the set task and derive corresponding action scenarios from them. Thus the analysis becomes the resilient foundation of an operationalizable strategy for the appearance of your brand.

Range of services

• brand & design
• competitors
• customer journey
• target groups & insights
• trends
• branch network, locations & sales formats
• instore communication & systems
• category & assortment structure
• shop fitting, systems, technologies

Retail strategy
The staging of a brand is decisive for its success and can be measured immediately. Various factors are responsible for this, but the more clearly a brand positions itself, the simpler the message, the more likely it is to be understood and to hold its own in the market.

In our retail strategy phase, we orchestrate the messages, signals, products and services of your brand into an overall picture and position them. Differentiating, desirable, clear and relevant. We link your online and offline activities and find the right balance between the standardisation required from a brand perspective and the individualisation desired from a sales and customer perspective. “tailor made”.

Range of services

• brand positioning
• brand strategy
• brand architecture
• leitmotif
• retail strategy
• category & assortment
• branding & design
• communication & media
• function & space
• migration & implementation

For the retail trade – branch design
Stationary retail is in a constant process of change – driven by changing values and ever new customer needs. This is why the fusion of online and offline activities is essential. After all, it is about the “branch of the future”, about experiences, impulses, frequency and turnover increases, brand staging and storytelling.

We not only modernise existing brands and structures, but also develop new brand and sales formats and PoS systems. From design tonality to modular planning principles, from multimedia communication solutions and mediatecture to visual merchandising. A tailor-made customer journey for your brand!

We accelerate your expansion with trend-setting, efficient, modular and scalable retail systems. Tailored to the operational requirements of our customers, who can breathe and react regardless of surface geometry and size.

For the industry – PoS design
The point of sale in the various retail landscapes is the melting pot of the most diverse brands and products in a visual flak of offers, promotions and the most diverse statements. To survive here, solutions with a lighthouse character are needed, sophisticated in terms of message, handling, logistics and sales. Smart design solutions and the combination of modularity, online and offline activities are decisive in this fast business.

We modernise existing or create new presentation formats for your brand at the PoS. These stick out, stand out, create desires and lead to purchase decisions. It’s all about lighthouses, brand and product experiences, customer guidance and communication that pay off for your brand and trigger a brand fascination. From displays and shop-in-shop systems to your own flagship or pop-up store. We orchestrate the staging of all elements and building blocks of your brand holistically in retail.

For the gastronomy
The world of gastronomy is complex and very sensitive, influenced by various factors. From the culinary, spatial and atmospheric guest experience to the service and logistics requirements to the concentrated centre: the kitchen.

We translate your message into space and atmosphere and stage the special aspects of your idea and location through interior design, materials, surfaces, haptics, room tonality, acoustics and light. The basis for this is a well thought-out customer journey, so that a memorable guest experience is created that has a lasting effect.

Whether restaurant, lounge, bar, coffee shop, to go or your cafeteria – no matter whether individual operation, branch or franchise and system gastronomy, we orientate ourselves on your goals, the food concept and the needs of your customers.

Range of services

• naming & branding
• PoS
• shop
• flagshipstore
• gastronomy
• digital communication & branding
• PoS & PoI communication & technology
• mediatecture
• lighting design

Design engineering – “retail is detail“
At the end of a design development it is necessary to specify all design-relevant details, elements and modules as a preliminary stage for production and implementation. These specifications ensure the functionality and quality of the design concept in detail for implementation and form the basis for the subsequent tendering and implementation process.

The results of the design engineering phase are tenderable documents such as digital data records of all measured floor plans and views, renderings, manufacturer directories, sources of supply and order lists. In addition, these ensure the comparability of the different providers in the tender process and keep themselves and their own systems operationally independent in the future.

Rollout planning and management
For the implementation of your projects we use our wealth of experience and our wide-ranging contacts to industry. Our customers and projects benefit from the fact that we detect relevant innovations at an early stage. We develop mood and material boards from our material library and establish connections to manufacturers and suppliers.

In prototyping, we set the benchmarks for later series production. This is why we attach great importance to uncompromising functionality and quality when implementing the retail solutions we develop. Here you benefit from our many years of experience and our tried and tested network of different partners. We also develop practical tools and documentation, such as guidelines & operation manuals as well as online configurators and planning tools, for the roll-out and sustainable maintenance of the concept.

Range of services

• design & value engineering
• design & order planning
• sampling, prototyping & evaluation
• manufacturers & suppliers screening
• tender
• construction management & supervision
• planning configurator
• design & planning manual
• production consulting & approval