Packaging Design – impressing at the PoS
As brand ambassador with buying impulse
Consumers decide for or against a product literally at the last second. On the shelf and in e-commerce, the winner is the one who convinces and inspires with his packaging design and PoS appearance.
On the basis of a precise brand strategy, we develop protectable brand and product names, packaging design with charisma, sustainable packaging materials and attractive PoS systems for you. We advise you on production and offer you all the necessary services for implementation.
Are you looking for an agency for Packaging Design? Get to know us!
Make an appointment, call us at 040 414753-0, or send us an e-mail.
Selected references
dm-drogerie markt GmbH & Co. KG
For one of Europe’s largest drugstore groups, we realize comprehensive design relaunches of product range brands such as Sundance and Profissimo.
- branding & design strategy
- branding
- illustration
- tray & display design
- pos communication & advertising material
- production consulting
- final artwork
- print approval
- design guidelines
Tchibo GmbH
For over 20 years, we have supported Tchibo in brand and design relaunches, new product development and store design.
- brand architecture
- branding & design strategy
- trademark
- typography & color system
- visual language
- illustration
- pos communication & advertising material
- production consulting
- art direction
HiPP GmbH & Co. Vertrieb KG
For many years, we have been the lead agency in packaging design for one of the most sustainable family-owned companies in Germany.
- brand architecture
- branding & design strategy
- nomenclature
- illustration
- photography
- tray design
- production consulting
- final artwork
- print approval
- brand book
HiPP GmbH & Co. Vertrieb KG
We also support Hipp in the horizontal development of the brand into new product segments such as care or baby diapers.
- brand architecture
- branding & design strategy
- nomenclature
- illustration
- photography
- tray design
- production consulting
- final artwork
- print approval
- brand book
The Oat Factory GmbH
For the start-up “The Oat Factory” we developed a brand including positioning, brand name and packaging design for a range of healthy snacks.
- brand positioning
- branding & design strategy
- brand name
- trademark
- illustration
- pos communication & advertising material
- production consulting
- final artwork
Arla Foods Deutschland GmbH
We have been maintaining and developing the Buko brand’s international presence for 20 years and have since implemented six brand and design relaunches in a row.
- branding & design strategy
- trademark
- typography & color system
- photography
- production consulting
- art direction
- final artwork
- image compositing, ebv
Griesson – de Beukelaer GmbH & Co. KG
The iconic brand Prinzen Rolle sells over 40 million packages of its delicious double cookies every year. We provide Prinzen Rolle with strategic and design support for relaunches and new product developments.
- brand architecture
- branding & design strategy
- trademark
- typography & color system
- layout system
- character development
- production consulting
- final artwork
- print approval
Gries Deco Holding GmbH
The Ipuro brand is the market leader in Europe in the field of decorative room fragrances. On the occasion of the brand’s 15th anniversary, we gave the brand presence a holistic relaunch.
- brand architecture
- branding & design Strategy
- trademark
- visual language
- photography
- form and folding box development
- production consulting
- dummy & prototype construction
Fips Fruit
Relaunch of the Fips brand – a Hamburg “craft brand” that produces and sells ice cream entirely by hand without chemicals, industrial sugar or juice concentrate.
- Trademark
- Illustration
- PoS communication & advertising material
- Production consulting
- Final artwork
Autobahn Tank & Rast Gruppe GmbH & Co. KG
Comprehensive brand development including positioning, naming as well as brand and packaging design for a new private label range.
- brand positioning
- brand architecture
- branding & design strategy
- brand name & claim
- trademark
- layout system
- production consulting
- final artwork
- design guidelines
Hansa Arla Milch eG
Brand and design relaunch of the Hansano range brand belonging to the Arla dairy group.
- Branding & Design Strategy
- Branding
- Typography & color system
- Layout system
- Illustration
- Production consulting
- Final artwork
- Print approval
Louis Widmer SA
For the traditional Swiss cosmetics brand, we implemented an extensive brand and design relaunch and developed design concepts for new product lines.
- brand positioning
- brand architecture
- branding & design strategy
- branding
- illustration
- tray & display design
- pos communication & advertising material
- production consulting
- final artwork
Haribo Holding GmbH & Co. KG
For Haribo, we redesigned the brand’s appearance at the PoS as well as the store concept for the outlet stores and laid it down in design guidelines.
- branding & design strategy
- layout system
- tray & display design
- pos communication
- design guidelines
Sennheiser electronic GmbH & Co. KG
International brand and product range relaunch including folding box development, development of the PoS system, store concept and trade show appearance.
- brand positioning
- brand architecture
- branding & design strategy
- branding
- folding box development & unpacking experience
- tray & display design
- dummy & prototype construction
- brand Book
SCA Hygiene Products
For the brand icon Tempo, we have carried out design relaunches and new product developments over many years and developed countless seasonal editions.
- portfolio management
- branding & design strategy
- branding
- illustration
- photography
- production Consulting
- final artwork
Alpina Farben GmbH
For one of Europe’s top brands for paints, varnishes and glazes we realized a holistic relaunch including PoS appearance and communication concept.
- guiding principle
- branding & design strategy
- trademark
- typography & color system
- icons & icon system
- photography
- tray & display design
- pos communication & advertising material
- brand book
Löwensenf GmbH
We carried out a careful brand and packaging relaunch for the traditional Löwensenf brand from Düsseldorf.
- trademark
- typography & color system
- layout system
- production consulting
- final artwork
Deutsche SiSi-Werke Betriebs GmbH
International brand and design relaunch of the world’s largest children’s beverage brand, as well as new product developments and limited editions.
- branding & design strategy
- typography & color system
- layout system
- illustration
- production consulting
- art direction
Danone Waters Deutschland GmbH
Over many years, we have provided Volvic with strategic and design support for various brand and design relaunches, promotions, and the development of displays and PoS appearances.
- branding & design Strategy
- branding
- illustration
- shape development
- tray & display design
- pos communication & advertising material
- production consulting
- print approval
KTG Agrar AG
Brand and packaging design of a new brand for the LEH directly from the producer as well as development of the trade fair appearance at the Anuga.
- brand positioning
- branding & design strategy
- trademark
- typography & color system
- layout system
- photography
- art direction
Our services follow a 5-step process
Evaluation
We attach great importance to comprehensive preparation. Without a profound understanding of the situation of your brand, of the competition and of your objectives, we will not touch a pen. Evaluation is the basis of every strategy, every guiding idea and every design concept and is therefore crucial to the success of your project.
- brand & design
- assortment structure
- pos & shopper orientation
- assortment structure
- target groups & insights
- trends
Brand and design
Before we lay the strategic foundations for your brand or begin the design process, we analyze the status quo of your brand in the context of the key influences. We focus on the following questions: Do your brand and the design communicate the positioning and most important product benefits quickly and comprehensibly? Is the product range structured in a comprehensible way? Can your brand stand out and assert itself at the PoS? Is the target group approach correctly chosen? From which trends can your brand profit in the long term?
As a result of the evaluation, we show options for action and recommendations for the subsequent strategy and creative process.
Strategy
A successful strategy is not created over a glass of red wine. It comes about through painstaking detailed work and an understanding of the needs of the target group. The success of a strategy depends to a large extent not only on solving the specific task at hand, but above all on always keeping an eye on the big picture.
- brand strategy
- brand positioning
- portfolio strategy
- brand architecture
- branding & design strategy
- guiding theme & central idea
- brand name & claim
Strategy
Design follows strategy. For us, this is both a claim and an attitude in order to successfully position new brands and to strengthen established brands or to accompany them into new segments and categories. Methodically, we use a brand model that describes the identity of your brand and at the same time provides answers to the portfolio, brand architecture and design.
As a result, we develop new brands with a distinctive profile and strengthen the profile of existing brands. We help to clearly define and differentiate brands and product lines in the portfolio. We structure assortments according to criteria that are relevant to consumers and arrange information in a hierarchically meaningful way. We develop brand and product names, conceive brand claims and campaign slogans that are heard and long remembered.
Creation
Who has not bought a convincingly packaged product spontaneously? It’s a pleasure to buy something attractive! We love good design. We always go one step further in creation and will challenge you. Because consistently implementing a great design requires courage, a lot of heart and a lot of commitment.
- logo
- packaging design
- form and folding box development
- displays & pos communication
- icons & icon systems
- illustration
- photography
- 3D visualization
Packaging Design
Packaging is of paramount importance to the success of your brand. We create innovative packaging designs with strategic know-how, creative power and great attention to detail. Whether it’s a single product or an assortment, for traditional retail or e-commerce – highlighting the uniqueness of your brand, powerful and catchy visual signals, and a clear communication hierarchy are the maxims of our developments.
Form development
We develop and optimize packaging solutions made of glass, plastic, cardboard and other materials. Our packaging has brand character, consumer-friendly handling and a good display effect. Logistical as well as production and manufacturing requirements are taken into account, as are aspects of disposal and recycling. We advise you on the use of sustainable materials and printing methods and support you in the selection of suitable partners and suppliers.
Displays and PoS communication
The success of your brand often depends on the way it is placed and approached in the retail trade. If you succeed in offering retailers attractive displays, shop-in-shop systems and secondary placements, this will give your brand additional impetus and strengthen sales. For this purpose, we develop creative and communicative solutions that go hand in hand with the values and packaging design of your brand.
3D visualization
Renderings replace elaborately photographed pack shots. Animations bring packaging to life. As part of our design process, we develop digital packshots for multiple uses in brand and product communication and e-commerce.
Implementation
With precise preparation of the design data, we ensure that the result meets your expectations. Early contact between our final artwork and your printers ensures that the technical possibilities can be fully exploited in printing.
- production consulting
- art buying
- art direction
- final artwork
- image compositing, ebv & litho
- proofing
- print approval
- dummy & prototype construction
Implementation
The greatest care and professionalism is required at the interface between design and production. That’s why we place great emphasis on teamwork between our consultants, creatives and production professionals. We advise you on production issues, create all the necessary print and production templates, and provide on-site support for print approvals.
Management
Project completed. Relaunch implemented. But what then? Developing and nurturing a brand, expanding a product range and cultivating the brand experience do not stop when a project is completed. On the contrary. They are more important right now than ever! We support, we protect, we activate, or we accompany you as a sparring partner.
- brand & design consulting
- brand book
- style guide
- design guidelines
- ci-net solutions
- support for operational brand management
Brand and design consulting
Brand management and product range management are living processes. To keep your brand on track, we offer you a wide range of support. This can be done on a project basis or as a lead responsibility.
We offer to regularly analyze the appearance and image of your brand as a whole or in sections; from the perspective of your target groups and with an understanding of brand positioning. With the help of Customer Journey Mapping and the Brand Universe, we identify deficits in the appearance and brand experience and can develop creative solutions with pinpoint accuracy.
Design Management
We develop inspiring brand books and binding guidelines that enable a consistent appearance of your brand and efficient management. We develop or recommend the appropriate digital branding platform and provide the necessary support.
Support for operational brand management
We support and accompany you in your operational tasks. Based on conceptual considerations, we design creative packaging solutions for editions, seasonals and promotions and the corresponding displays and PoS furniture. We create texts, take care of production, art direction and art buying, and are responsible for final artwork and litho.
Case Studies
Take the first step. Contact us for an initial consultation on Packaging Design.