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Digital experience

We take your brand into the digital world

Today, the digital brand experience is the most important differentiator alongside product and price. Products and services are becoming more interchangeable, true unique selling propositions rarer. A seamless customer journey is gaining in importance.

That’s why we consider the appearance of your brand and the customer experience as a unit, intelligently orchestrated, with attractive design and state-of-the-art technical implementation. So that your brand emerges as a winner from the competition.

Hand und Smartphone

Selected references

Zeissig GmbH & Co. KG

Relaunch of the entire brand presence.

  • corporate identity
  • corporate design
  • user experience
  • website design
  • interface & screen design (ui)
  • prototyping
  • programming
  • digital styleguide

UBS Switzerland

The digital branch. To meet changing client needs, UBS is focusing on expanding its digital offerings while maintaining its regional presence.

  • branch strategy
  • guiding principle
  • store design
  • lighting design
  • store communication
  • augmented reality
  • screen design
  • design & value engineering
  • sampling
  • system manual
Forward Webdesign Startseite auf Macbook

Vectura Logistics GmbH

Branding and corporate design for Forward’s corporate website and web app.

  • corporate design
  • user experience
  • website design
Tribodyn Web und Mobile Interface Design

Tribodyn AG

Under the motto “Transforming Agribusiness”, we developed an umbrella brand strategy and a corporate design system for the start-up Tribodyn.

  • corporate identity
  • corporate design
  • user experience
  • website design
  • interface & screen design (ui)
  • film & animation
  • prototyping
  • programming
  • digital styleguide
Schöner Wohnen Web und Mobile Interface Design

Gruner + Jahr GmbH

We redesigned the brand identity for the lifestyle brand Schöner Wohnen and accompanied the brand as it entered the furniture market.

  • corporate design
  • digital branding
  • interface & screen design
  • key visuals
Nordmann Web und Mobile Interface Design

Nordmann, Rassmann GmbH

Development of the brand strategy and design of the new corporate identity for the internationally active chemical distributor.

  • corporate identity
  • corporate design
  • digital branding
  • film & animation
beyourpilot Webdesign auf Macbook

Hamburg Innovation

Under the motto “Showing the way. Set the course. We developed the brand strategy and a digital brand experience for the new service platform Beyourpilot.

  • corporate identity
  • corporate design
  • user experience
  • website design
  • interface & screen design (ui)
  • prototyping
  • programming
  • digital styleguide
Petereit Webdesign auf Macbook

PTS Petereit Services GmbH & Co. KG

Development of brand strategy and 360° re-design for a successfully growing telemarketing company.

  • corporate identity
  • corporate design
  • naming
  • user experience
  • website design
  • interface & screen design (UI)
  • prototyping
  • programming
Sennheiser Webdesign auf Macbook

Sennheiser electronic GmbH & Co. KG

For the long-established family company Sennheiser, we made a new premium strategy visible and tangible through a holistic brand relaunch.

  • corporate identity
  • corporate design
  • digital branding
  • interface & screen design
  • digital configuration tool
Flightright Webdesign auf Tablet

Flightright GmbH

New corporate and web presence for the market-leading consumer portal for air passenger rights.

  • corporate design
  • digital branding
  • interface & screen design
  • key visuals
Skoda Web und Mobile Interface Design

Škoda Auto a.s.

“Simply Clever – clever engineering with a human touch” was the starting point for us for a worldwide integrated brand and corporate design relaunch.

  • corporate identity
  • corporate design
  • digital branding
  • interface & screen design
  • digital configuration tool
AfW Wirtschaftsakademie Webdesign auf Tablet

AFW Wirtschaftsakademie

Corporate identity and corporate design for one of the most renowned management schools and distance learning universities in Germany.

  • corporate identity
  • corporate design
  • digital branding
  • interface & screen design
  • film & animation
  • digital styleguide
Dock 15 Web und Mobile Interface Design

PTS Petereit Services GmbH & Co. KG

Strategy, naming and digital brand experience for Dock15, an online marketing agency working exclusively for Google in German-speaking countries.

  • corporate identity
  • corporate design
  • naming
  • user experience
  • website design
  • interface & screen design (UI)
  • prototyping
  • programming
Firal Logo und Claim auf Smartphone

Firal

Developing the name, new brand strategy and creating the overarching brand design.

  • corporate identity
  • corporate design
  • naming
  • interface & screen design (ui)
  • film & animation
  • digitaler styleguide
Finventum Webdesign auf iMac

Finventum GmbH

We developed the brand strategy and positioning for the first digital asset management company and implemented the digital brand presence.

  • corporate identity
  • user experience
  • website design
  • interface & screen design (ui)
  • prototyping
  • programming
  • digital styleguide
Heinemann webdesign auf Macbook

Gebr. Heinemann SE & Co. KG

For the duty free stores of the globally active company Gebr. Heinemann, we strategically developed and holistically implemented a new retail brand.

  • corporate identity
  • corporate design
  • digital branding
  • interface & screen design

Our services follow a 5-step process


Evaluation

We attach great importance to comprehensive preparation. Without a deep understanding of your brand, the competition, your objectives, relevant usage data and trends, we cannot make directional decisions for the customer journey.

  • brand & design
  • digital customer journey
  • online marketing
  • usability analysis
  • competitors
  • target groups
  • trends
Learn more


Evaluation
Before we lay the strategic groundwork for your brand and start the design process, we analyze the status quo of your brand in the context of key influences. Will your brand be found? Can your brand stand out and assert itself? Does your brand communicate its positioning and key product benefits quickly and clearly? Is the approach to the target groups correctly chosen and consistent? From which trends can your brand profit in the long term?

As a result of the evaluation, we show options for action and recommendations for the customer journey and a holistic digital brand experience.

Strategy

We use the findings of the evaluation to develop an effective brand, customer experience and online marketing strategy. The focus is on people and their needs.

  • brand & positioning
  • user experience design
  • digital marketing strategy
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Brand and positioning
Successful digital branding seamlessly transports the brand essence into the digital world. A clear positioning is crucial to create an authentic brand image. We define strategic goals, vision and mission statements and formulate a strategic mission statement as the basis for the digital brand experience. From this, we derive suitable measures, tactics, channels, instruments and technologies with which to create a holistic digital brand image.

User experience design
A positive user experience is the key success factor for customer loyalty and branding. We analyze user behavior and understand their expectations and needs. We develop user scenarios, identify weak points and derive strategic and design recommendations for action. The focus is on simple and intuitive operation and the joy of use. In this way, we create the strategic and conceptual framework for a convincing user experience.

Digital marketing strategy
For the development of a holistic multi-stage digital marketing strategy, it is important to be clear about the different characteristics of the platforms and instruments. Taking into account long-term goals, we design the ideal user experience and dovetail it across all phases of the entire customer journey.

Creation

In creation, we translate the strategic preliminary considerations into concrete requirements and design the digital brand experience for your brand in an iterative process.

  • website & webshop
  • mobile apps
  • virtual & augmented reality
  • social media & online banner
  • film & animation
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Website, webshop & mobile apps
We develop digital user interfaces (web interfaces) and design interaction processes that convince through quality of use and attractive design, whether corporate website, webshop or app. We map the design in functional layouts, which form the basis for prototyping, user tests and programming.

Virtual & augmented reality
Here we merge the digital with the physical world and create unique virtual experiences for your customers, generate attention, convey information and engage the audience in a meaningful way; whether Mixed, Augmented, Virtual Reality, from pure applications for mobile devices to AR headsets and storytelling for social media.

Social Media & online banner
We develop design concepts from the brand core for each social media platform, translate advertising messages into meaningful design and create individual templates for daily use. We also create high-quality digital ads and banners for online campaigns.

film & animation
Moving images touch people emotionally and have become indispensable in digital communication. We produce image films, product videos and animations that are expressive, convincing and interactive – creating an emotional and attention-grabbing brand experience.

Implementation

The creation seamlessly transitions into the implementation. A meaningful prototype makes abstract ideas tangible and is the ideal basis for discussion, further development and finally implementation.

  • prototyping
  • programming
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Prototyping and programming
As a preliminary stage for programming websites and landing pages, we deliver interactive prototypes and functional layouts (mockups) for internal presentations or usability tests and take responsibility for programming and CMS training in WordPress.

For the implementation of complex and sophisticated digital products and applications, we work with partners from our network and form the interface between you and the programming.

Management

The development and implementation of the digital brand experience is a continuous change process. It should be permanently included in your corporate planning and managed efficiently. To help you succeed, we offer a wide range of support and consulting services.

  • ongoing consulting
  • project tasks
  • performance audit
  • lead agency
  • support for operational brand management
  • measurement of brand performance
  • ci-net solutions
  • brand training & academy
  • wordpress Training
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Ongoing consulting
Digital brand management is a living process. Agility and speed are becoming increasingly important. In this process, the focus on the brand is quickly lost, the appearance erodes and the image is diluted. To keep your brand on track, we offer a wide range of support and continue to methodically and continuously optimize the content and performance of your brand.

Project tasks
Benefit from our expertise and many years of experience. Confront us with your tasks from strategy, creation, implementation as well as brand and design management. We show you solutions, help you with the creative implementation or check the developed solutions regarding the brand and target group fit.

Performance audit
From time to time it is necessary to take a look at your brand in order to identify weak points at an early stage. We offer to analyze the performance of your brand on a regular basis. By evaluating online marketing data, we identify deficits and can take countermeasures.

Lead agency
In our role as lead agency, we can ensure that your brand’s diverse activities feed into your strategy. By involving us in your strategic planning, we can provide important impetus at an early stage and provide ongoing support to your service providers and partners during implementation. As part of your team, we take on coordination and control tasks, enabling synergies and increasing efficiency.

Support for operational brand management
With creative spirit and without losing sight of your brand, we support you in the development and implementation of a wide range of operational tasks in everyday marketing. Based on conceptual considerations, we design creative solutions, produce texts, take care of production, art direction and art buying, and are responsible for final artwork, litho, design engineering and programming.

Measuring brand performance
With just a few KPIs, you can tell when your marketing is losing its punch. Time plays an important role here, because the longer you wait, the smaller your room for maneuver becomes. And this decreases extremely quickly, to the point where it is hardly possible to counteract.
We define indicators for evaluating success based on strategic marketing goals, track and report them to you regularly, and develop action scenarios for improving marketing performance. With a focus on holistic further development, we therefore always consider the entire customer experience in the context of the brand core. With the help of these regular measurements and comparisons, we can identify developments, weaknesses, and potentials and make precise corrections and enhancements in the spirit of forward-looking brand management.

CI-Net solutions
We support you in systematic and efficient brand and design management with regard to content messages and the consistent implementation of design systems. To this end, we provide you with inspiring and binding guidelines and style guides, support you with a CI hotline and use digital brand management platforms. The possibilities of digital CI-Net solutions are manifold. They range from simple and cost-effective modular offerings to scalable, cloud-based all-in-one solutions that also offer knowledge and know-how transfer options, web-to-print functions and much more. Depending on your requirements, we develop or research the right solution for your brand management and take responsibility for support, so that you can concentrate on your core tasks.

Brand training & academy
The internal anchoring of the brand strategy is of particular importance. That’s why we involve all key stakeholders in the strategy process at an early stage and keep them involved throughout the entire process, right up to implementation. As part of brand engagement programs, we develop clear and inspiring training and education concepts for managers, employees (e.g. marketing, sales, customer service) and for the onboarding of new employees. To ensure that brand strategy and implementation do not get lost in the daily marketing routine, we develop training and education courses for your partners and agencies in the fields of marketing and communications as face-to-face events or as webinars and video training.

WordPress training
WordPress is not only the most popular and widely used CMS. It is also one of the most flexible, offering countless functional extensions. In our trainings you will get to know the WordPress CMS and learn numerous tips for the editorial maintenance and further development of your content.

Take the first step. Contact us for an initial consultation on digital experience and take the time to talk to us.