Digital Experience

Evaluation
Before we lay the strategic groundwork for your brand and start the design process, we analyze the status quo of your brand in the context of key influences. Will your brand be found? Can your brand stand out and assert itself? Does your brand communicate its positioning and key product benefits quickly and clearly? Is the approach to the target groups correctly chosen and consistent? From which trends can your brand profit in the long term?

As a result of the evaluation, we show options for action and recommendations for the customer journey and a holistic digital brand experience.

Brand and positioning
Successful digital branding seamlessly transports the brand essence into the digital world. A clear positioning is crucial to create an authentic brand image. We define strategic goals, vision and mission statements and formulate a strategic mission statement as the basis for the digital brand experience. From this, we derive suitable measures, tactics, channels, instruments and technologies with which to create a holistic digital brand image.

User experience design
A positive user experience is the key success factor for customer loyalty and branding. We analyze user behavior and understand their expectations and needs. We develop user scenarios, identify weak points and derive strategic and design recommendations for action. The focus is on simple and intuitive operation and the joy of use. In this way, we create the strategic and conceptual framework for a convincing user experience.

Digital marketing strategy
For the development of a holistic multi-stage digital marketing strategy, it is important to be clear about the different characteristics of the platforms and instruments. Taking into account long-term goals, we design the ideal user experience and dovetail it across all phases of the entire customer journey.

Website, webshop & mobile apps
We develop digital user interfaces (web interfaces) and design interaction processes that convince through quality of use and attractive design, whether corporate website, webshop or app. We map the design in functional layouts, which form the basis for prototyping, user tests and programming.

Virtual & augmented reality
Here we merge the digital with the physical world and create unique virtual experiences for your customers, generate attention, convey information and engage the audience in a meaningful way; whether Mixed, Augmented, Virtual Reality, from pure applications for mobile devices to AR headsets and storytelling for social media.

Social Media & online banner
We develop design concepts from the brand core for each social media platform, translate advertising messages into meaningful design and create individual templates for daily use. We also create high-quality digital ads and banners for online campaigns.

Film & animation
Moving images touch people emotionally and have become indispensable in digital communication. We produce image films, product videos and animations that are expressive, convincing and interactive – creating an emotional and attention-grabbing brand experience.

Prototyping and programming
As a preliminary stage for programming websites and landing pages, we deliver interactive prototypes and functional layouts (mockups) for internal presentations or usability tests and take responsibility for programming and CMS training in WordPress.

For the implementation of complex and sophisticated digital products and applications, we work with partners from our network and form the interface between you and the programming.

Ongoing consulting
Digital brand management is a living process. Agility and speed are becoming increasingly important. In this process, the focus on the brand is quickly lost, the appearance erodes and the image is diluted. To keep your brand on track, we offer a wide range of support and continue to methodically and continuously optimize the content and performance of your brand.

Project tasks
Benefit from our expertise and many years of experience. Confront us with your tasks from strategy, creation, implementation as well as brand and design management. We show you solutions, help you with the creative implementation or check the developed solutions regarding the brand and target group fit.

Performance audit
From time to time it is necessary to take a look at your brand in order to identify weak points at an early stage. We offer to analyze the performance of your brand on a regular basis. By evaluating online marketing data, we identify deficits and can take countermeasures.

Lead agency
In our role as lead agency, we can ensure that your brand’s diverse activities feed into your strategy. By involving us in your strategic planning, we can provide important impetus at an early stage and provide ongoing support to your service providers and partners during implementation. As part of your team, we take on coordination and control tasks, enabling synergies and increasing efficiency.

Support for operational brand management
With creative spirit and without losing sight of your brand, we support you in the development and implementation of a wide range of operational tasks in everyday marketing. Based on conceptual considerations, we design creative solutions, produce texts, take care of production, art direction and art buying, and are responsible for final artwork, litho, design engineering and programming.

Measuring brand performance
With just a few KPIs, you can tell when your marketing is losing its punch. Time plays an important role here, because the longer you wait, the smaller your room for maneuver becomes. And this decreases extremely quickly, to the point where it is hardly possible to counteract.
We define indicators for evaluating success based on strategic marketing goals, track and report them to you regularly, and develop action scenarios for improving marketing performance. With a focus on holistic further development, we therefore always consider the entire customer experience in the context of the brand core. With the help of these regular measurements and comparisons, we can identify developments, weaknesses, and potentials and make precise corrections and enhancements in the spirit of forward-looking brand management.

CI-Net solutions
We support you in systematic and efficient brand and design management with regard to content messages and the consistent implementation of design systems. To this end, we provide you with inspiring and binding guidelines and style guides, support you with a CI hotline and use digital brand management platforms. The possibilities of digital CI-Net solutions are manifold. They range from simple and cost-effective modular offerings to scalable, cloud-based all-in-one solutions that also offer knowledge and know-how transfer options, web-to-print functions and much more. Depending on your requirements, we develop or research the right solution for your brand management and take responsibility for support, so that you can concentrate on your core tasks.

Brand training & academy
The internal anchoring of the brand strategy is of particular importance. That’s why we involve all key stakeholders in the strategy process at an early stage and keep them involved throughout the entire process, right up to implementation. As part of brand engagement programs, we develop clear and inspiring training and education concepts for managers, employees (e.g. marketing, sales, customer service) and for the onboarding of new employees. To ensure that brand strategy and implementation do not get lost in the daily marketing routine, we develop training and education courses for your partners and agencies in the fields of marketing and communications as face-to-face events or as webinars and video training.

WordPress training
WordPress is not only the most popular and widely used CMS. It is also one of the most flexible, offering countless functional extensions. In our trainings you will get to know the WordPress CMS and learn numerous tips for the editorial maintenance and further development of your content.