Corporate Identity & Design
Design drives desire
What makes your brand really successful? A unique offering, a differentiating positioning, a big idea that appeals emotionally and wins hearts and minds. These are the basics, but ultimately brands have the power to have a much deeper and defining impact if they can create lasting desire.
To achieve this, we methodically develop a distinctive corporate identity and translate the brand strategy into a consistent and recognizable brand experience across all media and channels. This opens up enormous opportunities for your company to react quickly to changes and innovations. The more complex the world, the more flexible the strategy should be and the fewer rules should restrict the appearance of your brand.
Are you looking for an agency for Corporate Design? Get to know us!
Make an appointment, call us at 040 414753-0, or send us an e-mail.
Selected references
Wärme Hamburg GmbH
We have positioned the new company Wärme Hamburg as a strong local brand and made it visible and tangible through a distinctive design.
- brand strategy
- brand architecture
- vision & mission
- leitmotif
- branding & design strategy
- marketing strategy
- brand logo
- corporate design system
- design guidelines
Gebr. Heinemann SE & Co. KG
We have strategically developed and holistically implemented a new retail brand for the duty free shops of the globally active company Gebr. Heinemann.
- brand strategy
- brand architecture
- vision & mission
- leitmotif
- branding & design strategy
- brand name & claim
- brand logo
- corporate design system
- design guidelines
- brand book
Tribodyn AG
Under the motto “Transforming Agribusiness” we have developed an umbrella brand strategy and a corporate design system for the Tribodyn start-up.
- brand strategy
- brand architecture
- vision & mission
- leitmotif
- branding & design strategy
- brand name & claim
- nomenclature
- brand logo
- corporate design system
- design guidelines
Škoda Auto a.s.
“Simply Clever – clever engineering with a human touch” was for us the starting point for a worldwide integrated brand and corporate design relaunch.
- brand strategy
- brand architecture
- leitmotif
- branding & design strategy
- brand logo
- corporate design system
- website
- orientation system
- production consulting
- design guidelines
Hamburg Innovation
Under the guiding principle “Show ways. Set the course. Take off.” we developed the brand strategy and a digital brand experience for the new service platform Beyourpilot.
- brand strategy
- brand architecture
- vision & mission
- leitmotif
- branding & design strategy
- brand name & claim
- brand logo
- website & programming
- design guidelines
Zeissig GmbH & Co. KG
Reorientation and integrated corporate design for a shop and trade fair construction specialist.
- brand strategy
- brand architecture
- vision & mission
- leitmotif
- branding & design strategy
- brand name & claim
- brand logo
- corporate design system
- website & programming
- design guidelines
- brand book
Sennheiser electronic GmbH & Co. KG
Through a holistic brand relaunch we have made a new premium strategy visible and tangible for the traditional family-owned company Sennheiser.
- brand strategy
- brand architecture
- branding & design strategy
- brand logo
- corporate design system
- packaging design
- shop & retail design
- design guidelines
- brand book
Gruner + Jahr GmbH
We redesigned the brand identity for the lifestyle brand “Schöner Wohnen” and supported the brand in entering the furniture market.
- branding & design strategy
- marketing strategy
- brand logo
- corporate design system
- packaging design
- design guidelines
Nordmann, Rassmann GmbH
Development of the brand strategy and design of the new corporate identity for the internationally active chemical distributor.
- brand strategy
- brand architecture
- vision & mission
- leitmotif
- branding & design strategy
- brand name & claim
- brand engagement
- brand logo
- corporate design system
- corporate literature
- website
- design guidelines
Umdasch Shopfitting
Relaunch of the corporate design as well as development and implementation of a trade fair concept for the globally active shop fitting company Umdasch.
- brand strategy
- brand architecture
- branding & design strategy
- marketing strategy
- brand logo
- corporate design system
- design guidelines
- brand book
PTS Petereit Services GmbH & Co. KG
Development of the brand strategy and 360° redesign for a successfully growing telemarketing company.
- brand strategy
- branding & design strategy
- brand name & claim
- brand logo
- corporate design system
- website & programming
- design guidelines
Mc Fit GmbH
Rebranding for Europe’s No. 1 fitness chain.
- branding & design strategy
- marketing strategy
- brand logo
- corporate design system
- design guidelines
Volkswagen Zubehör GmbH
Conception and design of a style guide for the worldwide Volkswagen license management.
- brand architecture
- brand logo
- typography & colour system
- layout system
- Icons & Iconsysteme
- visual language
- illustration
- image composing, image processing
- design guidelines
Tchibo GmbH
Brand relaunch for one of the largest German consumer goods and retail companies.
- leitmotif
- brand logo
- corporate design system
- packaging design
- design guidelines
Deutsche Tamoil GmbH
Repositioning, brand relaunch and petrol station design for the HEM brand with around 400 petrol stations in Germany alone.
- brand strategy
- leitmotif
- branding & design strategy
- brand name & claim
- brand logo
- corporate design system
- design guidelines
HanseMerkur Versicherungsgruppe
New logo and corporate design for one of the most prominent German insurance groups.
- brand strategy
- brand logo
- corporate design system
- design guidelines
Freenet AG
Corporate identity and corporate design for the largest network-independent telecommunications provider in Germany.
- brand strategy
- brand architecture
- brand name & claim
- brand logo
- corporate design system
- design guidelines
- brand book
SKF Blohm+Voss Industries GmbH
Brand strategic consulting and design relaunch of the traditional B2B brand Simplex for shaft components, stabilizers and steering gear in the shipping industry.
- brand strategy
- brand architecture
- branding & design strategy
- marketing strategy
- brand logo
- corporate design system
- design guidelines
Autobahn Tank & Rast Gruppe GmbH & Co. KG
Name development and corporate design system for Serways, a brand of the company Tank & Rast, which holds the concession for almost all motorway service stations and their petrol stations in Germany.
- brand strategy
- brand architecture
- leitmotif
- branding & design strategy
- brand name & claim
- brand logo
- corporate design system
- orientation system
- design guidelines
AFW Wirtschaftsakademie
Corporate identity and corporate design for one of the most renowned management schools and distance universities in Germany.
- brand strategy
- vision & mission
- leitmotif
- branding & design strategy
- brand engagement
- brand logo
- corporate design system
- design guidelines
- brand book
Alpina Farben GmbH
Development of the brand strategy as well as a holistic appearance including PoS for the Alpina colour recipe assortment.
- brand positioning
- branding & design strategy
- brand logo
- typography & colour system
- layout system
- icons & icon systems
- visual language
- illustration
- design guidelines
Robert Bosch GmbH
Strategic consulting and modernization of the corporate design for Bosch Classic, a supplier of spare parts, information and other services related to classic and vintage cars.
- brand strategy
- brand architecture
- leitmotif
- branding & design strategy
- brand logo
- corporate design system
- design guidelines
Jet Deutschland GmbH
Upgrading of the brand and petrol station design of JET with about 1000 petrol stations throughout Europe.
- brand strategy
- branding & design strategy
- brand logo
- corporate design system
- orientation system
- packaging design
- design guidelines
Küche & Co.
Corporate design for the largest franchise system in the fitted kitchen specialist trade.
- brand strategy
- branding & design strategy
- brand logo
- corporate design system
- presentions
- design guidelines
Flightright GmbH
New corporate and web presence for the market-leading consumer portal for passenger rights.
- leitmotif
- branding & design strategy
- brand logo
- corporate design system
- visual language
- photography
- website
- design guidelines
PTS Petereit Services GmbH & Co. KG
Strategy, naming and digital brand experience for Dock15, an online marketing agency working exclusively for Google in German-speaking countries.
- brand strategy
- branding & design strategy
- brand name & claim
- brand logo
- corporate design system
- website & programming
- design guidelines
Our services follow a 5-step process
Evaluation
We attach great importance to comprehensive preparation. Without a profound understanding of your brand, the competition, your objectives and trends, any action would be pure actionism. Evaluation is the basis of every strategy, every guiding idea and every design concept and is therefore crucial to the success of your project.
- brand & esign
- design audit
- market research
- interviews
- touchpoint analysis
- customer journey mapping
- competition
- target groups & insights
- trends
Brand equity
The value of your brand is measured by its attractiveness, awareness and profile strength. With the help of surveys and market studies, we can evaluate the appearance of your brand. Does the corporate image still fit the strategy and is it perceived as attractive and forward-looking? How do you stand up to the competition? Are there signs of brand erosion? We can answer and evaluate these questions in a targeted manner. We check whether the brand and design also communicate the positioning and key product benefits quickly and unambiguously, and derive recommendations for improved communication.
Evaluation competition
How is the competition developing? Are there new benchmarks in your industry? What trends can be observed and how do they influence your brand? Are there disruptive developments that make your brand “look old”? We analyze trends and competitors and show you the relevant design implications for the corporate design of your brand.
Customer journey mapping
As part of a design audit, we evaluate the individual touchpoints of the target groups and identify opportunities for improving the brand presence. Are there weak points? Are there deficits that stand in the way of a holistic appearance? How can we make the brand experience even more focused and attractive for your customers?
Strategy
We develop a sustainable strategy for your company together with you. It is based on detailed knowledge and clear objectives and is developed step by step in workshops. Methodically, we use our own brand model, which describes the identity of your brand and at the same time shows the consequences for the future brand experience.
- mission & vision
- brand strategy
- brand positioning
- brand model
- brand architecture
- portfolio management
- branding & design strategy
- guiding theme & central idea
- brand name & claim
Brand and positioning
There are many occasions to question the corporate identity; in the case of a recognizable change in corporate strategy; in the case of acquisitions and joint ventures; in the case of a start-up or spin-off of divisions or in the case of recognizable deficits in terms of modernity and attractiveness. An attractive visual identity shapes the brand experience and makes the strategic orientation of your company visible.
Portfolio Management
Brands should depict the structure and services of your company in a stringent and comprehensible way. As integrated as possible, as differentiated as necessary – this is efficient and creates synergies. The needs of your stakeholders should be served by a customized brand architecture.
Creative central idea
A creative central idea is indispensable for the design of the brand identity. It translates the brand strategy and guides the development and implementation of a distinctive, attractive brand experience.
Creation
In line with the outstanding importance of design for your brand success, we devote special attention to the creation of the appearance. In an iterative process, we design the basic elements of your brand and all analog and digital CD applications; inspiring, attractive and always strategically derived.
- logo
- color & typography system
- layout system
- visual language
- iconography
- business equipment
- communication media
- advertising media
- vehicles
- packaging
- apparel
- website & app
- social media
Brand and design elements
We start the creative process by developing or revising the basic brand elements for an integrated brand presence in print and digital; logo, typography, colors, imagery, iconography and the design principle that will give the future brand presence an independent and distinctive character.
Corporate design system
After defining the basic brand elements, we conceptualize and design the analog and digital brand experience according to the strategic preliminary considerations. The selection of CD applications and media to be designed is primarily based on the possibilities and opportunities to reach the target group(s) of your brand. The spectrum of designs ranges from classic branding to varying stagings of the brand message(s) to the communication of complex communication content and the possibility of interaction or dialog.
Implementation
Implementation is usually where “the dog is buried”. This applies to the interface between creation and production, i.e. the technical implementation. But also for the question of how the new brand strategy and the new appearance are communicated internally.
In order to avoid any surprises during implementation and to exploit the full potential, we take responsibility and offer comprehensive services and benefits.
- production consulting
- art buying
- art direction
- final artwork
- image compositing, ebv & litho
- print approvals
- programming
- design engineering
- brand engagement
Production and consulting
Every idea is only as good as its implementation. That’s why we place great emphasis on care and professionalism and teamwork between our consultants, creatives and production professionals. We advise you on all production issues, create all necessary print and production templates, and provide on-site support for print approvals.
Programming
We program your office templates (e.g. Word, Excel and PowerPoint) and deliver universally applicable templates.
For the implementation of complex and sophisticated digital products and applications, we work together with partners from our network and form the interface between you and the programming. As a preliminary step to programming websites and landing pages, we deliver clickable prototypes and functional layouts (mockups) for internal presentations or usability tests and provide CMS training in WordPress.
Design Engineering
As a preliminary stage for the production of the developed spatial brand experiences (e.g. PoS systems, flagship stores or corporate architecture), we specify all design-relevant details, elements and modules. These specifications ensure the functionality and quality of the design concept in detail for implementation and form the basis for the subsequent tendering and implementation process.
The results of the design engineering are tender-ready documents such as digital data sets of all measured floor plans and elevations, renderings, manufacturer directories, sources of supply and order lists.
Brand engagement
The internal anchoring of the brand strategy is of particular importance. That’s why we involve all key stakeholders in the strategy process at an early stage and keep them involved throughout the entire process, right up to implementation. As part of brand engagement programs, we develop vivid and inspiring training and education concepts for managers, employees (e.g. marketing, sales, customer service) and for the onboarding of new employees.
Management
The development and implementation of the brand strategy and image is a continuous process of change. It should be permanently integrated into your corporate planning and managed efficiently. To help you succeed, we offer a wide range of support and consulting services.
- brand & design consulting
- brand book
- style guide
- design guidelines
- ci-net solutions
- ci hotline
- brand performance measurement
- brand training & academy
- support for operational brand management
Management
We support you in systematically building an efficient brand and design management. To this end, we provide you with inspiring and binding guidelines and individual services and use digital brand management platforms and tools to periodically measure brand performance. We support you in operational brand management and offer ongoing brand and design consulting. To anchor the brand positioning, we also develop training and education for all colleagues, partners and agencies working on the success of your brand.
Take the first step. Contact us for an initial consultation on Corporate Identity & Design.