Sennheiser, Kopfhörer

Sound perfection.

“For 70 years the name Sennheiser has been synonymous with the highest product quality in all fields of audio recording, broadcasting and reproduction. Sound is our greatest passion.”


Prof. Dr. Jörg Sennheiser
Chairman of the Supervisory Board

Sennheiser Zeitleiste: Entwicklung von 1945 bis heute

 

The outcome of our worldwide Design Audit was that we had identified a brand which performed inconsistently, lacked its original claim to being premium, and was not prepared for the shift to digital.

 

To reinforce the ‘premium claim’ we developed a new design language based on the following three principles:

Sennheiser Werte: Simplicity Consistency Modularity
Sennheiser Auto
Sennheiser Website auf dem Laptop

“The modular principle with all its components enables an infinite number of combinations for us.”

 

Daniel Sennheiser
President of Strategy and Finance

Sennheiser: Lautsprecher, Kopfhörer
Sennheiser Website auf dem Ipad, Display und Shop Konfigurator

“We want to ensure that every visitor to the trade-show stand experiences our brand values due to the special combination of product presentation and interaction.”

 

Daniel Sennheiser
President of Strategy and Finance

 

“The new design concept literally clusters our trade-show presentations under the Sennheiser roof and creates a high-quality environment for our products.”

 

Daniel Sennheiser
President of Strategy and Finance

 

Sennheiser Logo an der Wand

“Global business activities can be centrally steered and controlled thanks to the binding guidelines. Revenues rose by 144 per cent as a result of the newly implemented POS system. As a consequence Sennheiser was able to expand its European market leadership.”


Heiko Hinrichs
Managing Partner, Syndicate Design AG

Do you want to learn more about our work for Sennheiser? Then write to me. I look forward to hearing from you.

Sven Carsten Alt
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Sven Carsten Alt

Managing Partner

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