Case Studies

We make our mark on the appearance of the brands entrusted to us. A mission that defines the way we think and act. From analysis and conceptualisation to creation and on to realisation. Let our case studies from the fields of Packaging Design, Corporate Design and Retail Design convince you.

23 years of brand experience

Companies have been entrusting us with their brands and products since 1992. The spectrum of work performed ranges across various disciplines and industries, from projects on a national to a global scale, from exclusively strategic to purely creative mandates, from A as in automotive to Z as in zooming sales.

  • Robert Bosch GmbH

    Modernisierung des Corporate Designs des Unternehmensbereich Bosch Classic.

  • Küche & Co.

    Corporate Design für das größte Franchisesystem im Einbauküchen-Fachhandel.

  • Flightright

    Neuer Unternehmens- und Webauftritt für das marktführende Verbraucherportal für Fluggastrechte.

  • Hamburger Sparkasse AG

    Filialgestaltung im digitalen Zeitalter.

  • Gruner + Jahr

    Relaunch des Gesamtauftritts für die Lizenzmarke Schöner Wohnen.

  • Plan.One

    Markenstrategie und Namensberatung für ein Start-Up in den Bereichen Architektur und Bauen.

  • OMV Aktiengesellschaft

    For OMV gasstations we redeveloped the catering sector and relaunched the brand „Viva“.

  • SKF Blohm+Voss Industries GmbH

    As the result of a strategic brand consultation we relaunched the brand Simplex, which is well-known in shipbuilding.

  • Werner & Mertz GmbH

    For more than 15 years we accompanied Emsal step by step to market leadership and constantly developed the packaging design.

  • Höflich Schokolade

    Crunchy pleasure for your eyes: Due to the design-relaunch, Knuspries not only satisfy your taste. We developed a new packaging design and the PoS appearence for the start-up from Berlin.

    /uploads/media/5852a3eecc912/Hoeflich 550x413.jpg/uploads/media/5852a5a29e5df/Hoeflich Logo.png
  • Deloitte GmbH Wirtschaftsprüfungsgesellschaft

    The extraordinary concept and realization of the global „Greenhouse Concept“ for the german Location in Berlin were developed by Syndicate.

  • Saint-Gobain Autover Deutschland GmbH

    Strategic brand councelling.

  • Griesson - de Beukelaer GmbH & Co. KG

    Facelift for the cult brand: brand and packaging relaunch, new product development and an appealing styling for the prince on “Prinzen Rolle” biscuits.

  • Volkswagen Zubehör GmbH

    Conceptualisation and design of a Style Guide for Volkswagen Merchandising and Licensing Management

  • Nestlé Deutschland AG

    Brand and design relaunch along with the development and enactment of a visual guiding idea for the entire range encompassing around 350 products.

  • ŠKODA AUTO a.s.

    Repositioning of the Škoda brand and development of a media-transcending corporate design.

  • Sennheiser Electronic GmbH & Co. KG

    Corporate redesign in favour of more ‘premiumness’ and transferral of the brand presentation scenario into the digital world.

  • Gebr. Heinemann SE & Co. KG

    Development of a new brand for the worldwide travel retail market.

  • HiPP GmbH & Co. Vertrieb KG

    Things always revolve around growth here: brand maintenance & upkeep, product range development and packaging design for over 15 years. A genuine partnership.

  • Tchibo GmbH

    A piping-hot innovation in the heavily contested coffee segment: new brand development and packaging design for Tchibo Black & White.

  • Deutsche SiSi-Werke Betriebs GmbH

    International brand and packaging relaunch. Expansion of the portfolio by adding new products and segments for one of our favourite cult brands.

  • Coca Cola GmbH

    Design relaunch towards more naturalness.

  • McFit GmbH

    New logo for Europe’s No. 1 fitness chain. The new trademark forms the starting point for a comprehensive repositioning of the brand.

  • Media-Saturn-Holding GmbH

    On the way to becoming a multi-format enterprise we developed Saturn Connect for areas ranging from 500 to 800 m² in inner cities and shopping malls.

  • Soremartec Italia / Gruppo Ferrero

    International brand and packaging relaunch for the No. 1 on the filled chocolates market. And a lot more, too: new products, seasonals, editions, shape design...

  • SCA Hygiene Product GmbH

    Portfolio management, development of seasonal packaging editions and the launching of innovative product concepts.

  • Deutsche Tamoil GmbH

    We like it best this way: The positioning that was developed and the vibrant filling-station design boost the brand’s growth and expansion.

  • mobilcom-debitel GmbH

    After the fusion of mobilcom and debitel, the distribution network was merged. We developed an unitary branding system and the retail concept for private- and associate branches.

  • Griesson - de Beukelaer GmbH & Co. KG

    Face lift for a cult brand: We ran a brand and packaging relaunch and realized a new product development and an attractive styling for the prince.

  • Louis Widmer SA

    Brand and product range relaunch for a Swiss cosmetics brand with ethics, high standards and a family tradition.

  • tesa SE

    This relationship has withstood every ‘stress test’ placed on it for more than 10 years: packaging design and expansion of the product range by adding new products and segments.

  • Robert Bosch GmbH

    Quality has a name, and design makes it visible: the global interior concept for Bosch Service car repair workshops worldwide.

  • FUCHS Gewürze GmbH

    Experience using all the senses. Development and realisation of a spice shop.

  • Deutsche Bahn AG

    The Deutsche Bahn railway expands the multi-channel offer and heads into inner cities with its own shops. And into department stores with shop-in-shops.

  • Ferrero MSC GmbH & Co.KG

    Relaunch of the POS presentation and development of new jar sizes, seasonal packaging concepts and limited editions.

  • Carl Kühne KG

    One of several projects for Kühne: new product development, including naming, shape development and packaging design for high-quality salad dressings.

  • Johnson & Johnson GmbH

    The brand and packaging relaunch ensures a better understanding of the products and forms a bridge towards communication.

  • Jet Deutschland GmbH

    We developed a new name-brand filling station design for Jet back in the 1990s, creating the prerequisites for the brand’s unique success story in Europe.

  • Tchibo GmbH

    We have supported Tchibo for many years in the area of branch store design, too. “Back to the roots” is the leitmotif for the current generation of branch stores. And we really like the way it’s been enacted!

  • GlaxoSmithkline Consumer Healthcare GmbH

    10 years of successful brand maintenance and product range development. From the SpongeBob toothbrush all the way to the Harley Edition – a pleasure indeed, not only for consumers!

  • Nestlé Wagner GmbH

    Development of the brand name, the brand itself and the packaging design. One of many successful projects we were allowed to realise for Wagner.

  • Hamburger Sparkasse AG

    Development and enactment of the current branch design generation for Germany’s largest savings & loan bank.

  • LG Electronics Deutschland GmbH

    Development of a temporary POS area for Saturn at the Europazentrum mall in Berlin. Realisation occurred via our subsidiary, Double Q GmbH.

  • Autobahn Tank & Rast GmbH

    Serways is the well-known service brand on Germany’s Autobahn motorways. The name and logo along with the branding and design systems all come from us.

  • Arla Foods Deutschland GmbH

    We take pride in being allowed to maintain the international presentation scenario of the BUKO brand for over 15 years while developing it further. Thanks for the confidence in us!

  • Heraeus Kulzer GmbH

    Corporate packaging and portfolio management for one of the leading B2B brands worldwide in the dental sector.

  • Godefroy H. von Mumm & Co. Sektkellereien GmbH

    Sometimes it just has to be Mumm. Extensive brand and product range relaunch for this classic, including the outer packaging.

  • Danone Waters Deutschland GmbH

    For over 10 years we have accompanied the brand on the way to market leadership in all segments. Thanks for the confidence in us.


    The bank is a scandal. In contrast, the new logo and corporate design system that can be seen in five countries in south-eastern Europe were developed by us and are nothing to be ashamed of!

  • Freenet AG

    The fusion of freenet and mobilcom made it necessary. The wide-ranging business activities at the new telecoms enterprise had to be clustered and structured. The corporate design and brand architecture are the visible result.

  • Cocio Chokoladenmaelk A/S

    ‘Offspring’ for the Danish cult brand Cocio: product range expansion by adding tasty milkshakes.

  • Chocolat Frey AG

    Restructuring of the product range, brand and range relaunch for the ‘top dog’ in the Swiss market for filled chocolates.

  • Alpina Farben GmbH

    Ganzheitlicher Auftritt für das Farbrezepte-Sortiment.

  • Schüco International KG

    We bear responsibility for the verbal and visual exhibition communication from Schüco at Intersolar 2012 and 2013.

  • Umdasch AG

    We penned the expo & trade-fair booth concept and communication for this company active in shopfitting worldwide. Our subsidiary, Double Q GmbH, was responsible for the realisation.

  • HanseMerkur Versicherungsgruppe

    We were in charge of relaunching the logo and CD system as far back as the mid-1990s. Great that it’s still so up to date to this day.

  • KTG Agrar AG

    It’s nicest when we’re allowed to be along from the very start: new brand development and packaging design for food retailers. Including trade-fair presentation at Anuga.

  • Galderma Laboratorium GmbH

    The brand and packaging relaunch that took the brand out of its dusty corner and rocketed it into the 21st century without side effects.

  • Toshiba Electronics Europe GmbH

    International packaging relaunch for storage media.

  • Lieken Brot- und Backwaren GmbH

    “Laib & Seele” is a word play on body & soul where “Laib” is also a loaf. We developed the name for the bake-off concept in food retailing.

  • AFW Wirtschaftsakademie

    A clear-cut step into the 21st century; the new presentation scenario for one of the most acclaimed schools for managers and correspondence universities in Germany.

  • Grand C GmbH

    A new brand for upscale crémants and fine wines: new brand development and packaging design.

  • Georg Neumann GmbH

    New expo & trade-fair booth concept for the designer of professional microphones that are among the best in the world. Realisation occurred via our subsidiary, Double Q GmbH.

  • Josef Manner & Comp. AG

    Packaging design for a new product segment at this iconic brand from Austria.

  • SCA Hygiene Product GmbH

    Zewa Wisch & Weg is not only the most absorbent paper towelling far and wide. Following the brand and packaging relaunch it finally looks like it is, too!

  • Parador GmbH

    Hochwertiger Marken- und Sortimentsauftritt für Fachhandel und DIY.

  • Media-Saturn-Holding GmbH

    Filialgestaltung in Zeiten des E-Commerce.

  • Tchibo GmbH

    Modulares POS-System für das vertriebliche Herz der Marke.

  • AIDA Cruises - German Branch of Costa Crociere S.p.A.

    Strategische Beratung und Shop-Design für die AIDA-Flotte.

  • Fressnapf Holding SE

    Neues Shopping-Konzept im XXL-Format.

  • PTS Petereit Services GmbH & Co. KG

    Strategie, Naming und digitales Markenerlebnis für ein erfolgreiches Employer Branding.

  • A.T.U Handels GmbH & Co. KG

    Corporate Architecture-Studie für ein einzigartiges Werkstatt- und Einkaufserlebnis.

  • RWE Effizienz GmbH

    Innovative Branding- und Designstudie für eine flächendeckende E-Mobilitäts-Ladeinfrastruktur.

Load more