We make our mark on the appearance of the brands entrusted to us. A mission that defines the way we think and act. From analysis and conceptualisation to creation and on to realisation. Let our case studies from the fields of Packaging Design, Corporate Design and Retail Design convince you.
23 years of brand experience
Companies have been entrusting us with their brands and products since 1992. The spectrum of work performed ranges across various disciplines and industries, from projects on a national to a global scale, from exclusively strategic to purely creative mandates, from A as in automotive to Z as in zooming sales.
Neupositionierung, Corporate Design und Filialdesign für den Großflächen Discounter.
Robert Bosch GmbH
Modernisierung des Corporate Designs des Unternehmensbereich Bosch Classic.
Küche & Co.
Corporate Design für das größte Franchisesystem im Einbauküchen-Fachhandel.
Neuer Unternehmens- und Webauftritt für das marktführende Verbraucherportal für Fluggastrechte.
Hamburger Sparkasse AG
Filialgestaltung im digitalen Zeitalter.
Gruner + Jahr
Relaunch des Gesamtauftritts für die Lizenzmarke Schöner Wohnen.
Markenstrategie und Namensberatung für ein Start-Up in den Bereichen Architektur und Bauen.
For OMV gasstations we redeveloped the catering sector and relaunched the brand „Viva“.
SKF Blohm+Voss Industries GmbH
As the result of a strategic brand consultation we relaunched the brand Simplex, which is well-known in shipbuilding.
Werner & Mertz GmbH
For more than 15 years we accompanied Emsal step by step to market leadership and constantly developed the packaging design.
Crunchy pleasure for your eyes: Due to the design-relaunch, Knuspries not only satisfy your taste. We developed a new packaging design and the PoS appearence for the start-up from Berlin.
Deloitte GmbH Wirtschaftsprüfungsgesellschaft
The extraordinary concept and realization of the global „Greenhouse Concept“ for the german Location in Berlin were developed by Syndicate.
Saint-Gobain Autover Deutschland GmbH
Strategic brand councelling.
Griesson - de Beukelaer GmbH & Co. KG
Facelift for the cult brand: brand and packaging relaunch, new product development and an appealing styling for the prince on “Prinzen Rolle” biscuits.
Volkswagen Zubehör GmbH
Conceptualisation and design of a Style Guide for Volkswagen Merchandising and Licensing Management
Nestlé Deutschland AG
Brand and design relaunch along with the development and enactment of a visual guiding idea for the entire range encompassing around 350 products.
ŠKODA AUTO a.s.
Repositioning of the Škoda brand and development of a media-transcending corporate design.
Sennheiser Electronic GmbH & Co. KG
Corporate redesign in favour of more ‘premiumness’ and transferral of the brand presentation scenario into the digital world.
Gebr. Heinemann SE & Co. KG
Development of a new brand for the worldwide travel retail market.
HiPP GmbH & Co. Vertrieb KG
Things always revolve around growth here: brand maintenance & upkeep, product range development and packaging design for over 15 years. A genuine partnership.
A piping-hot innovation in the heavily contested coffee segment: new brand development and packaging design for Tchibo Black & White.
Deutsche SiSi-Werke Betriebs GmbH
International brand and packaging relaunch. Expansion of the portfolio by adding new products and segments for one of our favourite cult brands.
Coca Cola GmbH
Design relaunch towards more naturalness.
New logo for Europe’s No. 1 fitness chain. The new trademark forms the starting point for a comprehensive repositioning of the brand.
On the way to becoming a multi-format enterprise we developed Saturn Connect for areas ranging from 500 to 800 m² in inner cities and shopping malls.
Soremartec Italia / Gruppo Ferrero
International brand and packaging relaunch for the No. 1 on the filled chocolates market. And a lot more, too: new products, seasonals, editions, shape design...
SCA Hygiene Product GmbH
Portfolio management, development of seasonal packaging editions and the launching of innovative product concepts.
Deutsche Tamoil GmbH
We like it best this way: The positioning that was developed and the vibrant filling-station design boost the brand’s growth and expansion.
After the fusion of mobilcom and debitel, the distribution network was merged. We developed an unitary branding system and the retail concept for private- and associate branches.
Griesson - de Beukelaer GmbH & Co. KG
Face lift for a cult brand: We ran a brand and packaging relaunch and realized a new product development and an attractive styling for the prince.
Louis Widmer SA
Brand and product range relaunch for a Swiss cosmetics brand with ethics, high standards and a family tradition.
This relationship has withstood every ‘stress test’ placed on it for more than 10 years: packaging design and expansion of the product range by adding new products and segments.
Robert Bosch GmbH
Quality has a name, and design makes it visible: the global interior concept for Bosch Service car repair workshops worldwide.
FUCHS Gewürze GmbH
Experience using all the senses. Development and realisation of a spice shop.
Deutsche Bahn AG
The Deutsche Bahn railway expands the multi-channel offer and heads into inner cities with its own shops. And into department stores with shop-in-shops.
Ferrero MSC GmbH & Co.KG
Relaunch of the POS presentation and development of new jar sizes, seasonal packaging concepts and limited editions.
Carl Kühne KG
One of several projects for Kühne: new product development, including naming, shape development and packaging design for high-quality salad dressings.
Johnson & Johnson GmbH
The brand and packaging relaunch ensures a better understanding of the products and forms a bridge towards communication.
Jet Deutschland GmbH
We developed a new name-brand filling station design for Jet back in the 1990s, creating the prerequisites for the brand’s unique success story in Europe.
We have supported Tchibo for many years in the area of branch store design, too. “Back to the roots” is the leitmotif for the current generation of branch stores. And we really like the way it’s been enacted!
GlaxoSmithkline Consumer Healthcare GmbH
10 years of successful brand maintenance and product range development. From the SpongeBob toothbrush all the way to the Harley Edition – a pleasure indeed, not only for consumers!
Nestlé Wagner GmbH
Development of the brand name, the brand itself and the packaging design. One of many successful projects we were allowed to realise for Wagner.
Hamburger Sparkasse AG
Development and enactment of the current branch design generation for Germany’s largest savings & loan bank.
LG Electronics Deutschland GmbH
Development of a temporary POS area for Saturn at the Europazentrum mall in Berlin. Realisation occurred via our subsidiary, Double Q GmbH.
Autobahn Tank & Rast GmbH
Serways is the well-known service brand on Germany’s Autobahn motorways. The name and logo along with the branding and design systems all come from us.
Arla Foods Deutschland GmbH
We take pride in being allowed to maintain the international presentation scenario of the BUKO brand for over 15 years while developing it further. Thanks for the confidence in us!
Heraeus Kulzer GmbH
Corporate packaging and portfolio management for one of the leading B2B brands worldwide in the dental sector.
Godefroy H. von Mumm & Co. Sektkellereien GmbH
Sometimes it just has to be Mumm. Extensive brand and product range relaunch for this classic, including the outer packaging.
Danone Waters Deutschland GmbH
For over 10 years we have accompanied the brand on the way to market leadership in all segments. Thanks for the confidence in us.
HYPO GROUP ALPE ADRIA AG
The bank is a scandal. In contrast, the new logo and corporate design system that can be seen in five countries in south-eastern Europe were developed by us and are nothing to be ashamed of!
The fusion of freenet and mobilcom made it necessary. The wide-ranging business activities at the new telecoms enterprise had to be clustered and structured. The corporate design and brand architecture are the visible result.
Cocio Chokoladenmaelk A/S
‘Offspring’ for the Danish cult brand Cocio: product range expansion by adding tasty milkshakes.
Chocolat Frey AG
Restructuring of the product range, brand and range relaunch for the ‘top dog’ in the Swiss market for filled chocolates.
Alpina Farben GmbH
Ganzheitlicher Auftritt für das Farbrezepte-Sortiment.
Schüco International KG
We bear responsibility for the verbal and visual exhibition communication from Schüco at Intersolar 2012 and 2013.
We penned the expo & trade-fair booth concept and communication for this company active in shopfitting worldwide. Our subsidiary, Double Q GmbH, was responsible for the realisation.
We were in charge of relaunching the logo and CD system as far back as the mid-1990s. Great that it’s still so up to date to this day.
KTG Agrar AG
It’s nicest when we’re allowed to be along from the very start: new brand development and packaging design for food retailers. Including trade-fair presentation at Anuga.
Galderma Laboratorium GmbH
The brand and packaging relaunch that took the brand out of its dusty corner and rocketed it into the 21st century without side effects.
Toshiba Electronics Europe GmbH
International packaging relaunch for storage media.
Lieken Brot- und Backwaren GmbH
“Laib & Seele” is a word play on body & soul where “Laib” is also a loaf. We developed the name for the bake-off concept in food retailing.
A clear-cut step into the 21st century; the new presentation scenario for one of the most acclaimed schools for managers and correspondence universities in Germany.
Grand C GmbH
A new brand for upscale crémants and fine wines: new brand development and packaging design.
Georg Neumann GmbH
New expo & trade-fair booth concept for the designer of professional microphones that are among the best in the world. Realisation occurred via our subsidiary, Double Q GmbH.
Josef Manner & Comp. AG
Packaging design for a new product segment at this iconic brand from Austria.
SCA Hygiene Product GmbH
Zewa Wisch & Weg is not only the most absorbent paper towelling far and wide. Following the brand and packaging relaunch it finally looks like it is, too!
Hochwertiger Marken- und Sortimentsauftritt für Fachhandel und DIY.
Filialgestaltung in Zeiten des E-Commerce.
Modulares POS-System für das vertriebliche Herz der Marke.
AIDA Cruises - German Branch of Costa Crociere S.p.A.
Strategische Beratung und Shop-Design für die AIDA-Flotte.
Fressnapf Holding SE
Neues Shopping-Konzept im XXL-Format.
PTS Petereit Services GmbH & Co. KG
Strategie, Naming und digitales Markenerlebnis für ein erfolgreiches Employer Branding.
A.T.U Handels GmbH & Co. KG
Corporate Architecture-Studie für ein einzigartiges Werkstatt- und Einkaufserlebnis.
RWE Effizienz GmbH
Innovative Branding- und Designstudie für eine flächendeckende E-Mobilitäts-Ladeinfrastruktur.