ACT HOLISTICALLY
Brands are perceived holistically. The entire presentation scenario must bear the brand’s uniform handwriting. Which is why one hand ought to do the writing.

ALIGN STRATEGICALLY
No direction without strategy. A clear-cut strategy creates corridors for creativity and intuitive work. For our strategies we bank on a healthy blend of analytical competence, years of experience and artfully dosed pragmatism.

CREATE VALUES
Everything that gives unique relevance to a brand makes it valuable. That’s why we look for that ‘something special’, work on it till it emerges precisely, then make it distinctly visible and ownable for the brand.

INDIVIDUAL APPROACH
We don’t follow any rules in the way we look at brands. That ‘something special’ about a brand results from its being, its history and its future. Only when we have worked on that core to a point where it emerges completely individually and we have consolidated it to form a strategic positioning comes the time when we move on to the classic craft of branding. We derive the brand image along with all further activities and tools systematically from these factors.

DESIGN IS NO PURPOSE UNTO ITSELF
Our design is always aligned to the brand core. It must correspond to the brand’s character and fit like a hand-tailored glove. Only when this has been achieved is a brand able to make the most of its potential and be authentically successful.

TRUST CREATES COURAGE
Mutual trust creates the courage to set off on new paths. We value the fact that clients entrust us with their brand. This is where we draw our courage from to do things that lie beyond well-trodden paths, things that are at times uncomfortable and critical. Do you have the courage to take your brand and follow us on the road to success?

We develop ideas that create values.

No valuable ideas can arise without a fundamental understanding of the tasks and conditional framework involved. That’s why an analytical and strategic project start is fundamentally important to the development of a one-of-its-kind brand idea and the subsequent design and implementation process.

And because an idea is only good when it functions holistically, our design expertise extends across all the thematic fields of a brand presentation scenario. Just ask yourself: What is an idea worth that fails when it’s put into action? That’s why we stand for uncompromising quality and assume the responsibility for implementation as well.

CRITICAL, SURPRISING, FROM THE CLIENT VIEWPOINT

Don’t put all your faith in your market research. Have confidence in your customers and trust to your own instincts.

We are critical, we analyse the entire buying-decision processs from the consumer’s viewpoint, surprise with what has not been discovered until now, and make trends and potentials visible. Depending on the task and objective, we evaluate the findings gained and use them in defining the respective project – nationally and internationally.

To our building blocks for performance

PRECISE, EXPEDIENT, NOT ‘BRAIN-DRIVEN’

No innovation without good ideas. No direction without strategy.
A strategy that leads to a goal creates elbow room for creativity. Our strategies are well-founded, expedient, but not ‘brain-driven’. They provide the direction for brand and design development, and form the basis of different action scenarios for subsequent branding and design activities. Last but not least, our unequivocal recommendation puts the strategy process in a nutshell.

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RELEVANT, DIFFERENTIATING, CONSISTENT

A brand’s identity is like a person’s character. It involves values and stances. There is always that one thing, that ‘something special’ – the factor that makes your brand unmistakeable and credible. We identify the relevant stand-alone attributes and define them. We let the consolidating-down to a strategic positioning and an operationally viable brand model flow into a unique brand and guiding idea, an idea that we pursue consistently during the further course of the design and implementation process.

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DISTINCTIVE, COMPELLING, OWNABLE

Brand design imparts a distinctive face to your brand and puts its mark on the image. The more attractively the overall presentation scenario is experienced, the more this scenario sets itself from competitors apart and is perceived as strong. This strength, in turn, reinforces customer bonding, increases sales, and thus raises their value. On the basis of this guiding idea we develop a visual identity that relies on fundamental brand and design elements while creating an integrated, recognisable experience along the entire buying-decision process. In an ideal case, all the elements and design principles for your brand can be owned.

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ATTRACTIVE, RECOGNISABLE, PROTECTABLE

Giving things a name is our job.
We develop names and claims that are creative, eye-catching and able to be protected internationally with regard to trademark law. Depending on the constellation of tasks involved, we obtain support from linguists and from experts who are knowledgeable in specific fields. Experienced attorneys for trademark and patent law stand at our side when the time is ripe for legal research, applications and registration. During the Corporate Wording phase we define uniform formulations and official versions for language that contribute substantially to the style and communication of your brand.

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UNIQUE, COMPELLING, UNIFORM & INTEGRATED IN ONE

“Today’s image is tomorrow’s revenue.” With this in mind, your corporate brand’s appearance becomes a factor for success.

We want to provide your brand with a distinctive uniform presentation scenario. We develop consistent, well-thought-out systems that ensure an attractive and compelling design for all applications on the basis of primary branding and design elements defined within the brand design process. While doing so, our broadly scoped understanding of industries helps us to always find the right tonality to match.

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INWARDLY & OUTWARDLY, CONVINCING, TO THE POINT

As branding experts, we grasp the core of your brand and the messages it sends.
We develop a targeted communication strategy for your brand. It makes use of a holistic consideration of all communicational activities directed both inwardly and outwardly to generate a clearly structured and convincing image in the minds of all groups targeted. On the other hand, as the need requires we can also put individual instruments for communication into action that display outstanding quality and make a powerful statement.

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INTERACTIVE, NETWORKED, UNMISTAKEABLE

Digital branding is evolving at breakneck speed as it opens up new points for contact and interactive options. Your brand can be staged and ‘emotionalised’ in the digital world in a special way, though this doesn’t mean that the features which make it recognisable are allowed to get lost in the process. We use the brand identity to develop rules for your brand’s digital presentation scenario. And we are able to link them to the analogue world in an intelligent form.
During programming and execution we work together with selected partner enterprises and steer the entire process straight through to the final launch.

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STRIKING, VISIONARY, SUSTAINABLE

We want to create an architecture that does justice to the vision and capability of your brand, one that embodies its core values and suits its uniqueness. Members of staff who can identify with the brand idea on an unrestricted scale carry its message to the world outside and communicate it to customers: only those with a sense of well-being are going to be productive, too. The synergetic combination of design, brand and architecture ought to have an outward impact and be inviting, even at a distance. A sustainable and efficient management is equally a part of our understanding of contemporary Corporate Architecture. We are able to implement projects from the initial idea straight through to technical enactment.

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MODULAR, EMOTIONAL, SUCCESSFUL

Despite eCommerce and a greater intensity of online activities, we believe in the significance of stationary business as a sales route that continues to remain important. Brand experiences in a room are emotional and appeal to all of the consumer’s senses. We can develop new potentials for your business through the intelligent coupling of online and offline activities. Flexibility in the application and reproducibility of the design elements deployed places special demands on modularity, production and logistics. We fulfil those demands due to our holistic way of looking at things.

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IMPRESSIVE, COMMANDING, TO DO BUSINESS

We view your trade fair or exposition as a performance and brand show in which you show yourself at your best while you present your vision of the future. We make the most of all design-related and technical possibilities in order to portray your brand in an impressive manner. The finalised spatial and communicative design is in alignment with a guiding idea which we establish according to your individual requirements and targeted objectives. Our scope of performance ranges from the development of the conceptual idea all the way to constructing the trade-fair booth.

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FORM-SHAPED, FUNCTIONAL, ENACTABLE

When it comes to Industrial Design, we always pay attention to the ‘big picture’.
For us, that includes the characterising features that uniquely typify a brand, the fusion made up of form and function, as well as technical enactability. Our services include not only idea and design development all the way to the provisioning of technical data for production: they also range from model-building to prototype construction and on to accompanying series production. Depending on the constellation of tasks involved, our industrial designers work together hand-in-hand with interdisciplinary teams and take full advantage of the know-how provided by expert colleagues in a variety of fields.

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EYE-CATCHING, DIFFERENTIATING, SELF-EXPLANATORY

How packaging is designed is enormously important to brand communication. Why? Because the consumer decides to buy a certain product at the PoS in a matter of seconds. To master this kind of challenge successfully, we work at an interdisciplinary and international level, get the opinions of experts and target groups as needed, have trend researchers inform us on a regular basis, and never start without actually having gone to the PoS. Regardless of how much innovative spirit we can drum up, we deal very responsibly with the value of established brands.

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CONVENIENT, INNOVATIVE, ENACTABLE

In the field of structural packaging design we strive towards innovation and a uniform design language that enable a pertinent differentiation within the competitive environment, yet without letting a packaging’s functional aspects get lost in the shuffle. Our industrial and packaging designers work together hand-in-hand with your production team. Above and beyond that, our 3D modelling offers a wide variety of possibilities: impressive portrayals, animations in real time, photo-realistic visualisations and the generation of viable technical data. Ideas can be grasped in our model-building workshop – in the truest sense of the word.

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UNIQUE, INGENIOUS, CONSPICUOUS

The decision is made at the PoS. Which brand is going to be chosen out of the selection of many others on offer, what makes it so special and what turns it into THE brand are all shown here. The only way we can stage the uniqueness and that distinctive ‘something special’ about your brand in an innovative and eye-catching way is through a holistic consideration of the product, packaging, PoS design and accompanying communication.

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PRECISE, DETAILED, COST-CONSCIOUS

Precision is decisive during production. And rightly so, because quality can only be experienced once enactment becomes three-dimensional. Which is why our technical construction department works together with designers closely and at an early stage. In the course of the Design Engineering process we implement the entire technical specifications and detailed sizing for all spatial and structural measures to be carried out. And we identify potentials for savings, too. And all before we draw up the final drawings and plans for prototyping, 0 series or series production. A comprehensive round of production consulting and conscientious supervision top off our spectrum of services offered.

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ILLUSTRATIVE, CONVINCING, STATE-OF-THE-ART

It’s been more than 10 years since we started developing state-of-the-art visualisations and animations. The possibilities for deployment extend all along the design process: from the depiction of ideas and concepts to diversified usage in everyday work for marketing, sales & distribution. With the help of Virtual Modelling we can show you unlimited alternatives for photo-realistic portrayals of different materials, lighting situations, colours and shapes – and do so at considerably less expense than would be the case with a model or a photo shooting. In addition, we can build up 3D data using a special 3D printer to support presentations or market research with a high-end model, then generate CAD data as the basis for your factory planning.

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OBJECTIVE, CRITICAL, EFFICIENT

Regardless of whether for a prototype or for series production: An invitation to tender is only as good as the concept behind it. Objective comparability is a mandatory factor. Our experience and our international network of manufacturers can help you to save time and money as you work together with the best in the business. We screen and question established processes, structures and costs, and we work closely together with your purchasing department. Depending on the scope involved, this service can be rendered by our subsidiary, Double Q GmbH.

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UNIVERSAL, FLEXIBLE, UNCOMPROMISING

Prototype development is the first moment when an idea becomes reality. The outcome sets the standard for series production later on. That’s why we place an emphasis on uncompromising quality, and it’s why we want to be responsible for the whole process. Together with our capable and efficient network of manufacturers that encompasses all of the many crafts & trades, we are able to produce prototypes at the highest level of sophistication. Depending on the complexity involved, co-ordination can be taken over by our subsidiary, Double Q GmbH.

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EXPERIENCED, WITH AN EYE TO THE FUTURE, FROM ONE SOURCE

Undreamt-of potentials for innovation lie within production.
We have the technical prerequisites for print production and packaging production right here. Our experienced team ‘keeps its cool’, even when things get hectic. We already involve our production department in the creative process with a foresighted eye to the future. This is the moment to set impulses for innovations in motion and let knowledge & experience regarding printing, finishing, artwork and production methods flow into the work at an early stage. For us, pre-production meetings (PPM) and master artwork are only natural and a guarantee for quality.

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EFFICIENT, PRACTICE-ORIENTED, ALWAYS UP-TO-DATE

Managing design processes is imperative, especially within decentralised and international organisational structures. We develop individualised Brand & Design Management solutions that can be reached 24/7 and are always up-to-date. Our portfolio ranges from the classic manual all the way to complex online brand-management portals with diversified user profiles. As design and brand consultants, we work on an ongoing basis to accompany the launch of your new design during post-launch phases, or are available to your “CI Hotline” as the competent contact.

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ACTIVATING, ENGAGING, INSPIRING

We want your employees to become people who are motivated by their convictions. The reason we want this is because your brand’s image is marked anew with each and every encounter, and your staff plays a significant role thereby: They have to actively live the brand and anchor it in their thoughts and actions in order to convey a consistent and credible brand image. Our concepts, programmes and tools in Change Management have the goal to promote and support decisions at your company that adequately suit the brand, to increase enthusiasm for the brand, and to strengthen identification with the brand itself.

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Managing Partner
Diplom-Betriebswirt
(‘German University Degree in Business Management’)

Responsible for the New Business and Consulting unit

An alert, analytical and extremely elastic mind with a talent for numbers. A man with a passion for projects, clients and staff.

Born in 1964 in Goslar. University studies in business management were followed by work at an advertising agency in Los Angeles. Joined the world of design in Hamburg in 1989. He co-founded Syndicate Design GmbH in 1992.

Managing Partner
Bachelor of Fine Arts

Responsible for the Product Brand unit

In close proximity to the client, each and every day – if a working motto existed at SYNDICATE, then this would be his. A true specialist who always gets to the root of things. As designer, it’s no surprise that his heart goes out to designs in every way, shape or form.

Born in 1966 in Aachen. He attained his Bachelor of Fine Arts at the Art Center College of Design in La Tour-de-Peilz, Switzerland. Soon after starting his career he co-founded Syndicate Design GmbH in 1992.

A staff of 65 men and women from 7 countries work with us for your success.

Our work calls for out-of-the-ordinary creative, communicational and craftsmanship skills. That’s why the diversity of cultures and competencies on our team is no coincidence, it’s a key element of our corporate philosophy and the way we work. In light of this background, we take painstaking care in choosing our employees, then promote and support them individually.

We fundamentally develop ideas and concepts in interdisciplinary teams specific to a client. Each day our product and communication designers, production specialists, architects, engineers, marketing experts and project managers create innovative brand and design solutions while assuming responsibility, from the idea all the way to production. An experienced administration supports them in the process. Our administrative offices not only take care of the ‘big picture’, they keep an eye on the small details, too, the ones that make all the difference.

Starting in the summer of 2012, to strengthen our teams we are looking for an: Interior Architect / Interior Designer (m/f)

YOUR JOB RESPONSIBILITIES:
– Within the framework of a defined project strategy, while working on a team you develop three-dimensional design concepts from the drafting of branded spatial concepts all the way to technical enactment, and accompany project realisation and implementation above and beyond these phases
– You steer your projects efficiently and on your own authority in co-ordinated agreement with the executive board
– You package your design concepts in the form of creative presentations and convince our clients due to the professional and self-confident way you present

YOUR QUALIFICATIONS:
– You have at least 5 years of professional experience and have concluded a course of university-level studies in the field of interior architecture/design, industrial design or comparable vocational training
– You have accumulated in-depth experience in the fields of retail design, interior design or shop construction; you also possess marked drafting skills
– You act with assurance in dealing with demanding clients and and display an assured presence in communication with others
– For you, acting self-responsibly and working on an objective-oriented and solution-oriented basis are only natural
– You are flexible, motivated and ‘keep cool’ in stress situations
– You possess assured user knowledge of and skills in the software programs Photoshop, Illustrator and InDesign
– Your profile is topped off by a good working knowledge of German

WHAT WE OFFER
– An intriguing workplace on a creative team working with major brands
– An out-of-the-ordinary work atmosphere marked by team spirit, open communication, uncomplicated dealings with one another along with creativity and lots of leeway for designing

If you feel that we are talking about you, then please apply via e-mail and send us pertinent documents that make viable statements about you, including salary expectation and the earliest date for commencing work, to: Maike Machon MAIL

Are you open-minded, eager for action and ready & willing to accumulate initial first-hand experience at an agency? Then SYNDICATE is the right place for you! Intriguing projects and a wide variety of challenges await you! You can currently become active for us in the following fields:

CORPORATE DESIGN

INDUSTRIAL DESIGN

VIRTUAL MODELLING

ACCOUNT MANAGEMENT

NEW BUSINESS

We offer you a young, dynamic team, exciting international brands and an out-of-the-ordinary working atmosphere marked by team spirit and uncomplicated relationships! We make it possible for you to gain a comprehensive look at our agency by offering practical interships in nearly all fields that last for 6 months. As an intern you receive EUR 400 a month as well as interesting social benefits. The intensive stewardship of our interns is very important to us: We want to develop talented people and support them. There’s a reason why almost half of our staff are former interns.

WHAT WE EXPECT OF YOU

– You have nearly or already completed your studies in the areas of Communication Design or Industrial Design
– You are well acquainted with the graphics programs in Adobe Creative Suite
– You have a distinctive feel for aesthetics and design
– You are a real teamworker and bring along a positive attitude with you

Are we talking about you? Then apply right now! MAIL